Manchester, England, United Kingdom
I lead influencer marketing and PR at Yoast, working on global campaigns for products used by over 13 million websites. I manage the full campaign lifecycle, from strategy and partnerships to execution and performance, with a focus on delivering measurable results. My background spans social media, digital PR, and influencer marketing, giving me a strong understanding of how to position brands across different channels. I’ve worked both agency side and in house, and I’m comfortable balancing strategic planning with hands on execution. I’m particularly interested in how brands show up in emerging spaces, from influencer led content to AI driven platforms, and how to make them stand out in competitive markets. I enjoy building campaigns from the ground up and working collaboratively to bring ideas to life.
I lead global influencer marketing and PR at Yoast, driving awareness and revenue for products used by 13M+ websites worldwide. I own end to end campaign strategy and execution across YouTube, Instagram, and TikTok, turning complex tech into content that resonates with global audiences. Alongside influencer marketing, I manage media relations and product launches, shaping how Yoast shows up in the market. I’ve built and scaled the influencer channel into a key growth driver, delivering strong ROI through data led campaigns, partnerships, and performance optimisation.
At Dark Horse, I delivered digital PR campaigns, turning ideas into coverage and brand visibility. I delivered campaigns end to end, from ideation and outreach to execution, working closely with journalists to secure relevant placements and build brand presence. This role strengthened my ability to spot media opportunities, craft compelling angles, and execute campaigns that resonate with both journalists and target audiences.
At FireCask, I fully led the digital PR function, owning campaign strategy and execution across multiple clients. I developed creative campaign ideas, managed media outreach, and built relationships with journalists to secure high impact coverage, including placements in The Sun, Daily Mail, Daily Express, and The Telegraph. Alongside PR, I also led early stage influencer activity, integrating creators into campaigns to expand reach and engagement. This role gave me hands on experience leading campaigns end to end and laid the foundation for my expertise in both PR and influencer marketing.
At Social Chain, I worked as an Account Executive managing social media for major global brands, including Puma, BBC, and Team X44. I supported the day to day running of brand accounts, from content planning and scheduling to community management and client communication. I worked closely with internal creative teams to deliver content that aligned with brand tone and campaign objectives. This role gave me a strong foundation in social media strategy, client management, and delivering high quality content in anagency environment.