Portugal
I’m a results-driven Marketing & Revenue Manager with a passion for creating unforgettable guest experiences while driving measurable business growth. With over a decade of experience in hospitality and cruise operations, I specialize in developing data-informed strategies that optimize onboard revenue across retail, spa, photo, casino and other key verticals. At Royal Caribbean Group, I lead high-performing, multicultural teams and collaborate with executive leadership to exceed revenue targets, improve guest satisfaction, and continually innovate how we deliver value to guests. From using pre-cruise data for personalized upsell strategies to real-time performance analysis during sailings, I thrive at the intersection of analytics, marketing, and guest engagement. I take pride in balancing commercial goals with the human experience — ensuring every decision supports both our bottom line and our brand promise.
The Marketing and Revenue Manager oversees the onboard revenue functions, responsible for developing and executing strategies to exceed revenue targets while enhancing guest experiences. This role involves leading a multicultural, high-performing team aboard the cruise ships and collaborating closely with senior management to optimize revenue opportunities. Key Responsibilities: Managing the overall onboard revenue portfolio, ensuring achievement and surpassing of revenue goals through strategic planning and analysis. Analyzing revenue-generating activities and guest behavior to develop effective tactics aimed at increasing guest spend and profitability. Identify optimal scheduling and location opportunities for revenue enhancement. Conducting regular meetings with onboard management teams to review performance metrics, adjust strategies, and implement improvements for revenue growth. Utilizing pre-cruise guest data to tailor offerings and target revenue activities, ensuring alignment with guest preferences and maximizing upsell opportunities. Creating innovative plans to enhance onboard revenue streams while maintaining a memorable experience for guests.
Managing the onboard shore excursions team and the onboard shore excursions operation in the different ports of call, Monitor financial targets and create opportunities to increase revenue through various marketing strategies including digital messaging and signage. In charge of creating and implement the necessary Marketing campaigns and broadcast through the different onboard channels of distribution. Conducting the on board destination talk, promoting the company's products and destinations. Filming and promoting the Shore Excursions program for the onboard TV channel. Main Responsibilities: • In charge of the private journey's program: design customized tour packages, • Provide guests services with regards to tour sales, refunds, complaints and general port and ship information, • Regularly took part in site inspections to increase product knowledge and ensure quality standards of Excursions, • Creating and maintaining relationships with international tour operators, • Coordination of the shore-excursions dispatch, disembark, payment of invoices alongside with the vendors.