Ana Estrela

Chief Design Officer at Swell | Building The Good Commerce

Victoria, Australia

Passionate about people and problem-solving.

Swell (6 yrs 10 mos)
- Chief Design Officer
  Feb 2026 - Present · 5 mos
  I lead design across product, brand, web, and social at Swell. Setting the direction for how the platform looks and feels, working with the design team on what we ship, and collaborating with engineering and marketing to build things that actually work for the merchants who use it every day.
- Director of Product
  Jun 2023 - Mar 2026 · 2 yrs 10 mos
- Head of Product, Storefronts
  Oct 2021 - Oct 2023 · 2 yrs 1 mo
Accounts Manager + UX—UI Designer + Researcher at BFF
Jan 2019 - Sep 2019 · 9 mos
Marketing Manager + Graphic Designer at Hessel Group
Jun 2018 - Jan 2019 · 8 mos
UX & UI Designer + Junior Web Developer at BFF
Jul 2017 - Jun 2018 · 1 yr