Austin, Texas, United States
I’m a senior marketing and operations leadership partner who loves turning ambiguity into clarity, chaos into systems, and big ideas into executable plans. For 20+ years, I’ve built the operating models, planning rhythms, and cross‑functional alignment that help marketing teams deliver their best work — predictably, creatively, and at scale. My career started in advertising at McCann and GSD&M, where I learned how to lead clients, shape stories, and bring integrated campaigns to life across channels. That foundation in creativity and storytelling still informs how I partner with teams today. At Dell Technologies, I spent 17 years leading global campaigns, creative operations, and experiential events — managing multimillion‑dollar budgets, building scalable processes, elevating brand experiences, and translating strategy into measurable outcomes. Whether supporting a 160‑person in‑house agency or leading global events, my focus has always been the same: create clarity, enable great work, and make the complex feel manageable. I’m energized by roles that blend strategic partnership, operational leadership, and the opportunity to elevate both the work and the people behind it. If your organization is looking for a leader who can connect strategy to execution and bring structure, momentum, and humanity to the work, I’d love to connect.
Managed a wide-range of events from large industry tradeshows to internal employee engagement initiatives, responsible for cross-functional alignment with sales, marketing, product groups and content teams to define event scope, target audience, and develop audience acquisition plans while ensuring the event aligned with corporate goals and brand guidelines. - Leveraged Cvent, Jifflenow, and Salesforce to automate workflows and centralize project tracking, delivering a 14% improvement in operational efficiency and attendee engagement. - Managed $1M+ budgets and external vendors with accountability for performance, cost efficiency, and measurable business impact
Over eight years at Dell's 160-person in-house creative agency, I grew from Senior Project Manager to Chief of Staff — building and scaling the operational infrastructure that allowed the agency to execute at its best across every discipline. As Chief of Staff to the VP and Managing Director, I served as the operational backbone of the organization — owning portfolio management, intake and prioritization frameworks, capacity planning, cross-functional alignment, and executive communications. I led quarterly planning forums, all-hands communications, and leadership updates that kept a large, complex organization aligned during periods of significant growth and change. I also spearheaded the agency's transition to Monday.com, managing the full evaluation, migration, and org-wide adoption process, which reduced time to market by 10%. As Senior Creative Operations Manager, I developed and implemented the tools, processes, and workflows that optimized creative delivery across the agency and content studio with direct accountability for scoping, resource planning, and budget governance. As Senior Project Manager, I led the content studio team in producing social and amplification assets for Dell's Commercial Client Solutions business, aligning global and regional stakeholders around campaign goals and editorial calendars. I earned an Impact Award for successfully operationalizing the new content organization.
Managed cross-functional team to develop and execute B2C integrated marketing campaigns. Led cross-functional stakeholder alignment, advertising agency management, asset development and execution. Provided end-to-end creative oversight for Dell’s loyalty program and acted as regional liaison for high-impact transactional campaigns. Ensured marcom achieved regional business requirements while aligning to global creative standards.
Clients: AARP – Advocacy, Brand, Foundation and Publications Supervised strategic development and implementation of multi-media advertising campaign that revitalized the AARP brand and led to increased brand relevance. Led national and local voter education campaign that drove 2 million voters to AARP's website. Campaign received accolades from Ad Week and Cannes Lions Festival. Managed numerous online/offline direct response initiatives that increased donations to the AARP Foundation, drove voters to call Congress and amplified ticket sales to the AARP member event/expo. Trained and supported professional development of account staff.
Clients: Nestlé Good Start baby formulas, Carnation Instant Breakfast, Fulfillment Fund Strategic contributor on cross-functional team that shaped consumer touch points including: CRM, sales promotions, new products, packaging, retail, experiential, social media and website design. Supervised planning and execution of $20 million national media plan comprised of TV, print, radio, OOH and non-traditional vehicles. Cultivated and nurtured successful client relationships while managing multiple accounts simultaneously. Served as an integral member of team responsible for re-staging the Good Start brand and launching new premium and value-priced product lines. Managed dynamic TV and print campaign resulting in highest market share since the 1980’s. Assumed sole responsibility for tracking, analyzing and presenting comprehensive competitive advertising and relationship marketing analyses accounting for 5% of yearly agency fee. Contributed strategically to brand positioning and product concept research for product line extensions.
Clients: PeopleFirst.com, BLIMPIE Subs & Salads, Mother’s Cake & Cookie Company Led creative development and execution of integrated marketing communications campaign that yielded an 800% increase of loan application volume for PeopleFirst.com. Consulted with BLIMPIE’s franchise organizations to assess local marketing needs, determine goals and recommend national advertising campaigns and point-of-sale efforts. Managed processes across all agency disciplines: account planning, media planning, creative, interactive and production.