Austin, Texas, United States
PLEASE NOTE - I don't accept invitations to connect from people that I do not personally know. I'm a strategic creative thinker/do-er marketing leader, with particular strengths in messaging, marketing strategy, product management and GTM. I blend marketing experience and top-notch people skills with in-depth technical knowledge and customer insight, mixing in leadership abilities, storytelling skills and business acumen to tackle challenges and win in the marketplace. My experience is both broad and deep, with my career spent in diverse and highly technical global industries, including upstream oil & gas, utility (water, gas, electric, smart grid), manufacturing, IT services, industrial process control & measurement and semiconductor test. I haven't met a technology or market yet that I couldn't figure out and gain competitive advantage within it. I'm passionate about process (that's the engineer in me) and consistently focus on making things simpler, allowing the business to achieve repeatable results while continuing to grow and improve. I'm at my best in fuzzy, ambiguous, startup-oriented environments where something has to be built from scratch, requiring leadership, imagination, teamwork and collective creativity to build the business and achieve results. I also take pictures.
Lead evangelist and story teller across the Security, Manageability and Resiliency portfolio for Dell client devices. I work across domains and subject matter, bringing together Dell core hardware security innovations with an ecosystem of carefully vetted partners to form a complete approach to secure, manage and recover Dell PCs for customers. Currently mentoring and developing product marketers in the group, implementing consistent launch processes (I'm 'writing the book' for PMMs). Extensive work in messaging, competitive analysis and positioning, writing/editing, sales training and customer presentations, working closely with key technologists, product managers, product marketers and global/field marketing worldwide.
Currently responsible for portfolio evangelism - essentially storytelling - for our as-a-service and eventually Dell APEX offers for client products. I work closely with the entire team to accomplish these goals, bridging technical and product marketing, global messaging, sales enablement and PR/AR to ensure that we position and tell the most effective stories that advance our solutions. My role requires close collaboration with a broad team and is a bit of everything, from technical papers & competitive analysis to providing support for PR/AR/blogs, thought leadership, exec comms., and all of the places in between. I use a very large toolset I've built over a long career in conjunction with the ability to go deep into the technology, available research and native creativity and insight to form and promulgate the stories that we use to explain what we do. I rejoined Dell in cybersecurity product management and then product marketing for Dell solutions and portfolio addressing cybersecurity (above and below the OS), manageability and device intelligence, plus the experience our users have with all of the above.
Using our superpower - creativity - to help businesses win, one engagement at a time. Our services include content development (from ad copy to white papers), social media marketing (to accelerate your social presence with sharp writing and visuals), and visual storytelling (engaging photography and video to tell your stories to your customers and prospects).
Was responsible for channel messaging - through/to partner communications and engineering new supporting processes to streamline the comms process and make it easier. Led the deployment of Nutanix's first through-partner marketing automation platform using Zift - process, content dev and animation/recruitment/launch. Have also been responsible for managing the GTM aspects (MDF) of the OEM relationship with Dell, and marketing relationships between Nutanix and key technology partners, including Citrix, NVIDIA, Commvault and Veeam. Supported activities through social media animation, video scripting and production, nurture flows and generation of needed publications and comms tools.
Cloud-Client Computing (CCC) - Led product marketing/communications activities for cloud client computing/desktop virtualization solutions for Citrix & NVIDIA: messaging & positioning, training and sales support, customer-facing materials development and web. Responsible as well for product marketing/communications for the Dell line of Nutanix-based data center appliances for desktop virtualization. Storage Solutions and "Best Value' Solutions - Developed and launched integrated solutions for data retention and governance (DR&G - archive) in conjunction with ISV partners. Managed product road maps, MRD, SRD development and GTM activities. Responsible for the Dell Storage PoV for Cloud, Big Data and Archive; developed accompanying messaging. Key member and SME for the Dell Energy practice; helped develop and launch the Dell Smart Grid solution and supported through multiple analyst conversations, interviews and articles. Awarded the Dell Vice President's award 6 months after joining the company.
Marketing, sales support and communications consulting and contracting, with special focus on web projects and social media work. Industries of expertise include energy (oil and gas, electric/gas utility), industrial/process control and custody transfer.