Atlanta Metropolitan Area
Strategic B2B SaaS and software executive with 25+ years of experience leading marketing, go-to-market strategy, and sales & marketing operations across complex, multi-brand organizations. Recognized for combining strategic leadership with hands-on execution to build high-performing teams, improve commercial effectiveness, and strengthen customer and brand loyalty. Brings deep expertise across brand strategy, demand generation, communications, sales enablement, and cross-functional operations. Experienced in integrating, building, and reorganizing teams through mergers and acquisitions, helping companies create stronger alignment, clearer market positioning, and more scalable paths to growth.
Leading marketing for Xplor as we bring together proven software and payments businesses under one vision, one brand, and a more connected go-to-market model with a substantial AI investment. Oversee corporate and vertical marketing strategy spanning brand, demand generation, product marketing, communications, customer engagement, and revenue operations. Focused on building a high-performing global marketing function that increases market impact, improves coordination across teams and brands, and helps position Xplor for its next chapter of growth.
Led marketing across Clubessential Holdings’ portfolio of SaaS software and embedded payments businesses serving the private club, public golf, fitness, and parks & recreation markets. Oversaw strategy across a multi-brand portfolio including Clubessential, foreUP, ClubReady, Exerp, Momence, myFitApp, Vermont Systems, RecDesk, and CampBrain, supporting more than 25,000 organizations worldwide. Directed a shared services marketing organization across brand and creative, digital, PR and communications, marketing operations, and events, while helping each business win in its market through tailored positioning, campaigns, and sales enablement. Partnered with other executive leaders to shape market strategy, strengthen go-to-market execution, and build the infrastructure, processes, and alignment needed to support growth at scale.
Led marketing and sales enablement for the merged CBORD and Horizon Software organization, owning end-to-end strategy and execution across demand generation, brand, product marketing, events, customer engagement, PR/communications, and commerce revenue growth. Rebuilt and led a high-performing team of 21 spanning demand gen, brand, events, loyalty, and in-house creative. Partnered closely with Sales and Product leadership to align GTM strategy, sales plays, and pipeline targets—driving a 10%+ increase in MQLs and exceeding commerce revenue plan year-over-year for three consecutive years. Implemented “easier to sell / easier to buy” enablement programs including standardized sales processes, sales playbooks, a centralized digital hub for sales resources, and improved CRM efficiency (NetSuite). Owned go-to-market planning (annual strategy and quarterly execution), product launches, campaign strategy, marketing automation, social, and channel partner co-marketing (ABM, press releases, events). Led competitive and pricing strategy, delivered customer engagement programs and user conferences, and spearheaded rebranding and Voice of Customer initiatives, including NPS measurement and ongoing insights to inform product and marketing decisions.