Greater Chicago Area
I lead integrated marketing strategies that connect brands to their audiences through experiential, event and partnership-driven initiatives across B2B and B2C environments. With a proven track record of developing and executing go-to-market strategies, I drive audience acquisition, engagement and business growth. I connect brands to customers through multi-channel campaigns, large-scale events, and strategic partnerships spanning industry, entertainment and sports ecosystems. Experienced leading cross-functional teams and agency partners to deliver end-to-end marketing programs—from strategy through execution. Core strengths include demand generation, integrated marketing, sponsorship strategy, audience growth, and stakeholder engagement. I have led initiatives that strengthen brand positioning, expand market reach and support business development objectives. Certified Digital Marketing Professional and Professional Certified Marketer (PCM). Expertise: • Integrated Marketing & Go-to-Market Strategy • Experiential & Event Marketing (Trade Shows, Conferences, Expos) • Demand Generation & Audience Growth • Strategic Partnerships & Sponsorships • Multi-Channel Campaigns (Paid, Owned, Earned) • Stakeholder & Cross-Functional Leadership • Vendor & Agency Management Tools: Adobe Analytics, Workfront, Jira, Iterable, Adestra
Lead integrated marketing strategy and execution for national events serving a 1.5M-member organization, including large-scale conferences exceeding 10,000 attendees. Drive attendee acquisition through multi-channel campaigns spanning paid and organic digital, email, marketing automation, SEO and web UX—optimizing performance across the full registration funnel. Develop and execute go-to-market strategies for both virtual and in-person events, adapting to shifting audience behaviors and market conditions. Partner cross-functionally with research, product, advocacy and digital teams to align messaging, expand audience reach and improve engagement. Analyze campaign performance and audience data to refine targeting, improve conversion and inform future marketing strategy. Support organizational goals by strengthening event positioning as a key driver of member engagement, industry connection and business growth.
Providing marketing and strategic partnership consultation to Eventus Outdoors and their clientele.
Led product marketing strategy for Becker’s Continuing Professional Education portfolio, supporting B2B and B2C growth objectives. Developed and executed go-to-market strategies across digital channels including email, web, PPC, social and content to drive customer acquisition and revenue growth. Partnered with sales to deliver enablement tools and campaigns that strengthened pipeline development and conversion. Leveraged CRM insights and customer research including NPS, brand tracking and conjoint analysis to refine messaging, pricing strategy and product positioning. Integrated event marketing and industry partnerships into broader campaign strategy to expand market reach and brand visibility. Managed cross-functional stakeholders to align product, marketing and sales initiatives against growth targets.
Facilitated BP’s partnership with the United States Olympic Committee, driving brand engagement and business alignment across a complex global organization. Directed partnership activation across 250+ events, supporting 50 internal business units, 300 external partners and 17,000 employees. Organized cross-functional project teams to deliver integrated marketing programs aligned with corporate, brand and community objectives. Strengthened stakeholder relationships and internal adoption of partnership initiatives across diverse business functions. Managed athlete partnerships and brand representation to enhance visibility and engagement. Championed investment in U.S. Paralympics, elevating brand purpose and inclusion initiatives. Delivered large-scale high-profile programs supporting Road to Rio and ITU World Triathlon Chicago.
Positioned Gatorade as a leading brand in the endurance and competitive sports category through strategic event partnerships and sponsorships, reaching hundreds of thousands of participants and spectators annually. Negotiated and managed a portfolio of 250+ endurance and sports events, including premier properties such as the Boston, New York and Chicago Marathons, Ironman Triathlon events, and partnerships across major professional leagues including the NFL and NBA as well as major NCAA conferences. Developed and executed sponsorship strategies that increased brand visibility and consumer engagement across key markets. Activated on-site marketing programs and partnerships to drive product trial, athlete engagement and brand loyalty. Managed vendor and partner relationships to ensure seamless execution across high-profile, nationally recognized events.