Amy McLaughlin

Marketing, Partner Enablement, Channel, IT Services

Atlanta, Georgia, United States

About

Experience

  • Barracuda (4 yrs)
    • Global MDF Program Manager
      Jul 2026 - Present · 1 mo

    • Field and Channel Marketing Manager
      Aug 2022 - Jul 2026 · 4 yrs

  • Partner Enablement Manager at TD SYNNEX
    May 2019 - Aug 2022 · 3 yrs 4 mos

    ● Serve as principal manager for the Security & Networking marketing program with $1.5 million in vendor sponsorship resulting in 57% year-over-year revenue growth through participating reseller companies. Program earned 5-Star Rating in the 2021 CRN Partner Program Guide. ● Launched and onboarded 8 new security and networking vendors onto the TD SYNNEX line card: Sophos, Alcatel-Lucent Enterprise, Spirent, Blackberry/Cylance, Comodo, etc. ● Create and distribute Security & Networking weekly sales updates to 600 TD SYNNEX employees. ● Provide marketing support, grassroot development, and ROI analysis for four current vendor lines: RUCKUS, Sophos, Ciena, Alcatel Lucent Enterprise. ● Manage a total vendor marketing budget of $1 million. On average, the vendors I currently support increased their marketing investments by 40% year-over-year. ● Spearhead initiative to increase our Security & Networking business unit’s cadence with the TD SYNNEX field sales team. Initiative consisted of hosting a monthly call with the field sales team which had an average attendance of 50 TD SYNNEX participants.

  • Marketing Intern at SYNNEX
    May 2018 - Aug 2018 · 4 mos