Amy Sheppard

Head of Design | Customer Led, Data Driven, Growth Mindset | I help take teams & ideas from startup to scale-up

Greater Melbourne Area

About

I have extensive experience creating digital products, services, and brands that play meaningful roles in people's lives. I enjoy complex projects that have many moving parts. I create empowered teams that have fun and value hard work. I lead design projects focused on vision, strategy, and roadmap definition with the goal of bringing new features from zero to one. I have a strong track record of helping organisations maximise their potential and impact through design. Skills: Design Leadership, Product Design, Research & discovery, Vision & Strategy Development, Service Design, Communication Design, Design Systems, Storytelling & Presentations, Facilitation, Brand strategy & identity, Community-building, and Teaching.

Experience

  • NAB (Melbourne, Victoria, Australia · Hybrid)
    • Head of Design, Business & Private Banking
      Jun 2026 - Present · 2 mos

      Lead a global design team across transaction banking and business lending at NAB, helping business customers manage their money, get paid and access the capital they need to grow.

    • Head of Design, Business Banking Experience
      Jun 2024 - Present · 2 yrs 2 mos

      Led a global team of product designers, service designers and researchers focused on transaction banking and payments, designing the platforms business customers rely on to get paid, manage money and run their day-to-day.

  • Bunnings (Full-time · 4 yrs 5 mos)
    • Senior Design Manager, Innovation
      Oct 2022 - May 2024 · 1 yr 8 mos

      Established and led Bunnings' Innovation Lab product design and research practice, delivering impact across customer and team member experiences. Key outcomes include the consumer app (2M downloads, $2.6M MRR), trade sales growth (PowerPass: $51M → $231M/year), and workforce productivity ($7.5M annual cost saving).

    • Product Design Lead, Innovation Lab
      Jan 2020 - Nov 2022 · 2 yrs 11 mos

  • Design Leadership Forum Member at InVision
    Nov 2018 - Jan 2024 · 5 yrs 3 mos

    The mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.

  • Sessional Lecturer, Marketing Business Design at RMIT University
    Feb 2020 - Nov 2022 · 2 yrs 10 mos

    Teaching 4th year marketing students how to use design thinking to come up with an innovative idea to solve a business problem / opportunity and argumentation theory to present a compelling argument on why it will work.

  • Human-Centered Design Instructor at LUMA Institute
    Jul 2015 - Apr 2020 · 4 yrs 10 mos

    LUMA Institute equips people to accelerate innovation. As a certified instructor, I ran 2-day workshops with 20+pp to help them be more creative, collaborative, and human-centered.