San Francisco Bay Area
I've always been a translator of languages and ideas. And there's nothing I love more than the challenge of translating complex ideas into engaging stories and strategies that drive success. This is what I've done throughout my nearly decade long content marketing career at B2B SaaS companies, global tech startups, and AI innovators, helping them to reach their boldest growth ambitions. Now I lead content marketing at Moveworks, where I guide our team and strategy to engage decision-makers and drive business growth. The result? - Generated 1000s of leads - Raised site domain authority - Made organic search the top source of demos - Reshaped how prospects think about AI/ML - Continuous cadence of high-quality, high-volume content - Content that speaks to user hearts, minds, and wallets Content Strategy - Content Creation - Copywriting - B2B SAAS Content - - Thought Leadership - Sales Enablement - Lead Generation - Search Engine Optimization (SEO) - Product Marketing - AI-Assisted Content Writing - Blog Management - Startups - International Teams
• Manage and mentor a team of content creators and help oversee external content resources • Develop and execute a comprehensive content strategy that aligns with Moveworks' overall marketing and business objectives • Lead the creation of high-quality content across various formats, including blog posts, ebooks, guides, case studies, etc • Craft compelling narratives that demystify AI/ML, showcase the unique value proposition of Moveworks, and position the company as an innovator in the agentic AI space • Collaborate closely with cross-functional teams, including Demand Generation, Sales, Design, and Product Marketing, to ensure content resonates with target audiences, supports strategic initiatives, and achieves performance goals
• Made organic search the lead driver of demo requests by improving the position of 150+ keywords. Grew overall brand KW visibility by 4% to establish BigPanda as an AI Ops SAAS category leader • Led BigPanda's blog content strategy, growing organic blog traffic 42% in 6 months • Worked with C-suite, execs, SMEs and comms/PR and product marketing to write and edit Artificial Intelligence/Machine Learning (AI/ML) thought leadership, blog, web copy, and sales enablement to support multiple verticals and buyer personas • Acted as interim social media manager for 3 months, creating content for and managing company social channels. Grew LinkedIn followers by 1000+ monthly
• Led content creation and strategic processes from A to Z. – Raised domain authority from 45 to 51 – Increased organic blog traffic from 25K to 40K in 6 months • Worked cross-functionally with internal and external teams to translate research findings into engaging reports, emails, web, video, event, and social content to communicate positioning and convert users - generating 1500+ leads from blog • Managed B2B SAAS company rebrand project, coordinated with dozens of global stakeholders and supervised the creation of 100s of brand/sales touch points with multiple launch events • Content types included: B2B blog posts, newsletters, web pages, sales emails and enablement, social content, landing pages, infographics, and ebooks • Served as interim social media manager for 6 months, developing content for and managing company social channels, growing LinkedIn followers by 200%
• Optimized content and communication strategy with organic multi-channel (website, email, social) lead gen. and rebranded web copy. Grew inbound sales leads and measurably improved company profitability despite pandemic business effects • Led and quickly ramped up ultra-lean, organic outreach. Delivered strategically targeted, consistent, and clear messaging to rocket engagement metrics by 300%
• Oversaw a successful high-volume content editorial process for 100+ clients, ensuring high-quality and short turn-around time • Created content for events and led monthly sales-enablement webinars, resulting in customer waitlists • Developed written and video content for the company blog, email newsletters, and workshops