Amy Ariel

CMO | Start-Up Marketer | Turning Ideas into Companies

Israel

About

As a seasoned Chief Marketing Officer with more than two decades of leadership in the technology landscape, I bring a proven track record of elevating brands, shaping impactful strategies, and fostering visionary initiatives. I love getting my hands dirty distilling complex value propositions into compelling narratives that resonate with target audiences, resulting in heightened brand awareness and customer loyalty. I thrive in the dynamic environment of startups, where agility and innovation are key.

Experience

  • Chief Marketing Officer at Komodor
    Mar 2024 - Present · 2 yrs 5 mos

  • VP Marketing, Cloud Security at Tenable
    Oct 2023 - Mar 2024 · 6 mos

    Following the acquisition of Ermetic in October 2023, I joined the Tenable team to transfer product knowledge and experience and merge the Cloud Security marketing teams. I have overseen the rebranding efforts and the integration of the marketing initiatives and tech stacks.

  • Chief Marketing Officer at Ermetic, a Tenable company
    Jan 2020 - Oct 2023 · 3 yrs 10 mos

    Ermetic is a comprehensive cloud-native application protection platform (CNAPP) spanning cloud security posture management (CSPM), cloud infrastructure entitlement management (CIEM), cloud workload protection (CWPP), Kubernetes security posture management (KSPM) and infrastructure as code (IaC) security. As the first marketing hire at the company, I built out the team to include digital marketing, marketing ops, product marketing, field marketing and more. In October 2023, Ermetic was acquired by Tenable.

  • Chief Executive Officer at Ariel Marketing
    Apr 2005 - Dec 2020 · 15 yrs 9 mos

    Ariel Marketing delivers focused marketing services that help high-tech companies define winning market strategies, attract and retain customers, and increase sales. From positioning and competitive analysis, through planning and execution, we enable our clients to meet and surpass their business goals. Our clients benefit from a proven track record and two decades of strategic technology marketing, together with a resource-efficient hands-on approach. Since 2005, we have worked with close to 100 companies in a number of sectors including enterprise software, security, ecommerce, mobile and energy. We specialize in startup marketing, enabling early-stage companies to launch their products in the international market and achieve successful investments and exits. Our services including strategy, planning, product marketing, communications, content creation and lead generation. Some of our clients include: Secdo (acquired by Palo Alto Networks), Tufin, Verint, Browzwear, Biocatch, Skyfence (acquired by Imperva).

  • Chief Marketing Officer at Meta Networks
    May 2017 - May 2020 · 3 yrs 1 mo

    Meta Networks is reinventing the secure enterprise network for the cloud. With the Meta Network-as-a-Service, you can rapidly connect people, applications, clouds and offices, and secure them with a software-defined perimeter. Leveraging a cloud-native global backbone, Meta NaaS delivers the high-performance, anytime/anywhere connectivity employees expect, along with the security you need. Meta Networks was acquired by Proofproint in May 2019.