United Kingdom
With over 15 years' experience driving growth strategies and scaling departments to exceed ambitious targets, I have a proven track record of delivering insight-led, consumer- and customer-focused ranges. A people-oriented professional, I excel at building strong partnerships with customers, retail partners, and cross-functional teams. Naturally curious and commercially innovative, I bring broad experience across Account Management, Buying, and Merchandising.
Driving commercial success across key departments by overseeing end-to-end merchandising strategy and execution. Lead three high performing teams. Delivering on customer missions by ensuring excellence in product curation, seasonal planning, supply planning and sales optimisation. Provide strategic leadership to our London-based Hong Kong team, fostering cross-regional collaboration and operational alignment.
- Leading and developing the GTR channel globally. - Developed channel strategy and implementation of exclusive travel retail range. - Transformed Walker’s GTR to a number one gifting brand in UK and a global TR success. - Analysed Epos data and customer insights to make strategic decisions - Securing and delivering airport activations and trade shows - Innovated exclusive NPD for airport - A&P management - Contract negotiations - Range rationalisation
Developing and leading the rollout and management of product ranges for Boden retail stores in the UK, Leading onboarding processes, range planning, and account management for strategic partners: Nordstrom, NEXT, John Lewis, and Peek & Cloppenburg