United Kingdom
A strategic thinker with a creative streak who thrives on a deadline. With both marketing and communications experience, I am a highly effective communicator and organised to boot. Passionate about working collaboratively as well as autonomously - I thrive in fast-paced situations where the only thing left is your last idea. My experience in PR, Social Media and communications includes managing multi-channel marketing campaigns across digital, social and traditional PR channels. Skilled in creative strategy development and storytelling, press office management, media relations, content creation, social media strategy and equiped to deliver marketing. Experience includes working in or with regional, European and global markets. Ambitious, down to earth, good humoured, office banter extraordinaire and collaborative.
White Label specialises in working with the regeneration, built environment and property industries. We run a number of inward investment initiatives and place marketing campaigns for numerous local authorities, LEPs and BIDs, providing events, information and resources to advance and promote development and economic renewal. Alongside our core services, we also support our private-sector clients with meanwhile use programmes, public consultations, topping-out ceremonies and building launches. Current clients/project/position: Croydon Council London borough of Culture 2023 Marketing Lead/Account Manager RX Global The London Stand at MIPIM Marketing lead GLi (Greater London Industrial) - Sustainable Industrial development JV Communications lead/Account Manager Develop Croydon Communications lead Mid Sussex District Council Opportunity Mid Sussex Communications lead/Account Manager South Croydon business Association Croydon food and music festival Communications lead Lambeth Council Be Lambeth awards Communications lead
Development of annual PR & Social Media strategy in line with business goals & objectives. Working closely with staff and partners in UK, European and global teams to feed into local strategy; being the champion of PR excellence in the Northern Europe region. Ensuring launches and global campaigns are landed in the UK earned media and influencer landscape, whilst meeting ambitious business objectives. Building and maintaining strong relationships with UK priority target media to deliver positive media coverage for Nikon. Proactive outreach and networking with tastemakers/ambassadors/influencers, increasing brand advocacy through planned activations and content creation. Developing storytelling and partnership opportunities (earned and paid) to increase brand appeal for Tech Press and Broad Reach Press, securing coverage for collaborations. Managing and coordinating all Northern Europe region launch activities and press events - both virtual and experiential. Developing and securing paid advertising/advertorial opportunities with relevant digital and print publications Monitoring & reporting on coverage as required to sales, marketing and management teams, as well as European head office - utilising data and insights to refine and optimise PR efforts. Support the Marketing Director on crisis management issues. Writing press releases, ensuring relevancy to targets' interests - delivering incremental coverage in both online and print outlets. Developing and implementing European Social Media Strategy alongside the central social media agency- focusing on customer acquisition, customer retention and brand engagement. Ensuring brand and commercial objectives and KPIs are met. Pro-actively seeking new opportunities and experimenting with new and alternative ways to leverage earned media activities to develop product and brand awareness.
Strategic & operational responsibility for all local Nikon social media channels across the UK and Nordics. Managed conversations & maintained visible presence within social platforms/communities - using distinctive brand TOV. Owned content calendar, providing regular updates & collaborating with key cross-functional stakeholders to ensure social media was integrated into all business activities. Managed social media budgets (paid and organic), ensuring its strategic phasing annually, in collaboration with media agency. Lead the development of innovative & scalable social campaigns to optimise channel performance and increase purchase consideration. Kept up to date on the latest social developments inc. emerging technologies, consumer trends & competitor landscape in order to proactively direct current and future opportunities on social media. Briefed media agency to produce paid social solutions, defining annual social KPIs. Supported and drove the activation of digital and print media partnerships. Cultivated relationships with bloggers, photographers, ambassadors & influencers.
Responsible for the UK and Irish corporate websites (www.nikon.co.uk and www.nikon.ie) Used complex web CMS platform to maintain, develop, upload and adapt corporate content, product information, campaigns and press releases. Delivery of the monthly eCRM programme (eMail newsletters), including content development/design, audience segmentation and deployment of customer newsletters Development and execution of Nikon’s content strategy for the UK & Ireland. Operational responsibility for all local Nikon social media channels Analysis, evaluation and reporting of eCRM, website and social activity.
Responsible for the upload, maintenance and ideation of content across the www.Lauraashley.com website, using VENDA CMS platform. Execution of trading activity through multiple different internal platforms. Working with multiple internal teams; especially buying, marketing, design, merchandising and IT to deliver department plans and strategies Devised editorial plan for the home and category pages to increased engagement and repeat custom, working with web designers to develop engaging, on-brand content for a seamless shopping experience. Worked with the Web Development, Marketing and Customer Service teams to ensure the website is kept up to date and reflects the latest messages across relevant shopping pages (e.g. home and landing pages, product pages, basket, shop pages etc.) Liaised with marketing, merchandising and buying teams (home furnishings and fashion) to ensure information is available for any changes to product specification, ensuring product priorities are reflected as well as to launch new pages/features, promotions and discounts. Wireframe, testing, and attendance of usability testing focus groups for site reskin. Involved in the development and testing of Laura Ashley app. Sole responsibility for Fashion critical path, from receiving product database through to briefing product photography and uploading product imagery and copy detail to site.
Product sample coordination for e-commerce shoots Visual Merchandising and luxury maintenance of seasonal Burberry product Showroom. Presenting product to buyers and merchandisers from major retailers inc. Harrods and Selfridges. Event/ catwalk coordination experience during London Fashion Week.