Greater Melbourne Area
Over the past 30 years, I’ve had the privilege of helping build some of the world’s most recognised brands, including Nike, T2, Honda, Playstation, Grill’d and Jamie Oliver’s Ministry of Food. What I’ve learned is that the strongest brands don’t simply attract customers. They create belief. My work isn’t about marketing more products or driving more transactions. It’s about uncovering what an organisation truly stands for and connecting people to that belief in ways that are meaningful, enduring and commercially powerful. Because when people believe what you believe, they don’t just buy from you. They join you.
Founder Rise Productions PTY LTD April 2013 – Present Rise : Building brands that fuel growth and build fans Rise exits to grow businesses through unlocking the power of your brand and connecting meaningfully with your customers. Whether the task is defining your brand purpose and point of difference, reviewing and creating more effective marketing strategies that give you bang for your buck, I can help you to make your brand distinctive and stand out. For over 25 years, I have built, owned, launched and revitalised brands that fuel growth and grow the top line. After all, there are only so many assets you can sweat and shrinking to greatness is not a sustainable strategy. Your power lies in creating a distinctive point of difference that can’t be copied and connecting to your customers in a meaningful way. If you can’t clearly define why customers should choose you, then let me help you build a platform that will future proof your business for many years to come.
Inspirational brand and marketing consultancy• Create and implement brand and marketing strategies that significantly increased brand visibility, drive consumer engagement and lead to substantial growth in market share
• Supported the CEO in merging Be Well Co with Camp Quality's corporate training business, creating a sustainable enterprise. • Developed a comprehensive brand and business strategy to establish Be Well Co as a leader in workplace wellbeing solutions. • Created and managed diverse marketing content across multiple platforms, enhancing brand visibility and engagement.
Leaders in wellbeing science and education• Managed the merger of Be Well Co with a corporate training and education business owned by Camp Quality, Australia's largest national childhood cancer charity• Created a new brand and business strategy to position merged entity Be Well Co the ‘go to' organisation for solving the problem of low wellbeing and languishing in the workplace• Created and managed marketing content across all channels including Linked In, Substack, blogs, socials and paid digital, events and webinars• Manage advocacy strategy and host events and webinars, write all blogs and external communications
Thrilled to be heading up marketing at GFP tasked with revitalising and launching brands for a division of Arnott’s led by Chris Diver and a great team
Managed a portfolio of 8 brands including Freedom Foods, Sunsol and Sam's pantry for the healthy division of Arnott's