London Area, United Kingdom
Results-driven Brand PR & Communications leader with 20+ years’ experience building visibility, credibility, and growth within the beauty and wellness industry. I’ve partnered with emerging brands through to established beauty icons, using clear storytelling, strategic PR, and meaningful collaborations across both B2C and B2B. Authenticity sits at the heart of everything I do—cultivating genuine, long-term relationships across influencer and creator communities, press, founders, doctors, professional beauty experts and industry bodies. The result is partnerships that build trust, authority, and cultural relevance, turning awareness into real commercial impact. Extensive experience across Charlotte Tilbury and multiple Estée Lauder Companies brands, including Clinique, Aveda, Origins, and Darphin, reflecting trusted leadership.
Results-driven PR and communications leadership with a strategic, collaborative approach, heading up internal teams and managing external PR agencies and freelancers to deliver integrated communications and brand strategy to drive visibility, credibility, and stakeholder engagement. Heading up PR and communications for Environ Skincare, Advanced Nutrition Programme (ANP) supplements and et al. beauty collective. Scope included overseeing influencer partnerships, media relations strategy, and community, press and influencer events programme, working closely with internal teams to amplify results. Built out spokespeople profile and awareness for internal KOLs, as well as salon owner and doctor partners. Through close partnership with commercial and sales teams - built out professional and doctor community, testimonial, partnerships and events to drive engagement and market penetration. Executed PR launches to support key retail partnerships with Space NK and Harvey Nichols. Implemented the Traackr influencer management platform to evaluate influencer performance, campaign effectiveness, and ROI. Led strategic partnerships, including collaboration with the British Beauty Council, resulting in a patron role on the Sustainability Board, a a co-hosted industry webinar and coverage.
Led corporate and brand communications initiatives with a focus on crisis management, sustainability strategy, and internal communications Headed the communications strategy for the highly successful launch of Charlotte Tilbury into China, including leading the partnership with Leaping Bunny Partnered closely with D&I and HR teams to secure stakeholder alignment and buy-in on key messaging Managed global communications across multiple regions, driving strong ROI while maintaining brand consistency and strategic alignment
Co-Director of LEAF Conscious Communications, a purpose-led PR and communications consultancy specialising in beauty, wellness, and lifestyle brands. Led integrated results driven PR, influencer marketing, and creator partnerships, delivering press strategy, brand launches, activations, pop-ups, events, content creation, and community building. Clients included Wild Nutrition, The Body Shop, Balance Me, MV Skin Therapy, and La-Eva. Alongside LEAF, worked as Senior Consultant at SEEN Group (Dec 2017-Jan 2019), heading up the launch of the British Beauty Council and advising on corporate communication and CSR strategy. Led key client accounts - including Dermalogica and Dr Hauschka. Supported with internal team training, mentoring, and graduate recruitment programme.
Head of integrated communications on the Clinique UK & Ireland leadership team, collaborating closely with senior stakeholders across marketing, commercial, and global teams Managed team delivering PR, influencer strategy, media relations, events, content, philanthropy, and crisis communications Awarded Estée Lauder Companies CSR Team of the Year 2017 for Kiss It Better / Great Ormond Street Hospital campaign Winner of Marie Claire Prix d’Excellence for Kiss It Better CSR initiative Advisory role as industry expert at Solent University
Senior communications leadership roles across multiple Estée Lauder Companies brands in UK and Ireland - primarily Clinique, but also including: Aveda, Origins, and Darphin. Progressed into Communications Director–level position and repeatedly appointed into interim Head of Communications roles, reflecting trusted leadership during periods of transition, maternity cover, and brand growth.
Appointed as maternity cover to lead communications for Aveda and Darphin across the UK & Europe Managed PR teams and agencies, overseeing strategy, planning, and execution Led CSR partnership with WaterAid, winning Marie Claire Prix d’Excellence Delivered integrated communications across media, influencer, and content initiatives