Greater Minneapolis-St. Paul Area
Dynamic marketing and project management professional with over 15 years of experience in product marketing, market analysis, and event management. Skilled in developing comprehensive launch plans, creating effective sales tools, and analyzing sales performance metrics. Proven ability to manage complex projects, optimize processes, and drive successful outcomes through strategic planning and cross-functional collaboration.
Drive growth and expand market presence in the Aerospace/Defense and Government verticals.
• Develop detailed project plans outlining objectives, timelines, resources, and milestones for new product development and launches • Validate potential opportunities through market research and customer feedback. • Developing sound Go-to-market strategies for new product portfolio. • Develop detailed launch plans, including promotional activities and training for sales teams. • Creating effective and dynamic sales tools and promotional materials to enhance product launches. • Monitor and analyze sales performance metrics. • Bring the voice of the customer into the marketing and product development process. • Serve as the primary point of contact between sales/marketing teams and product development teams.
• Collaborate with North American Sales Team to support their efforts. • Analyze data to support new product sales, market expansion, and competitive research. • Identify potential cost reductions and adjust pricing as needed. • Provide monthly forecasts for new products. • Create and distribute monthly documents related to new products, customer hit lists, and newsletters. • Serve as the main contact for the rollout, implementation, and customization of CRM systems. • Oversee monthly customer loyalty programs and Identify opportunities for improving the program’s effectiveness. • Generate and analyze monthly sales reports.
• Train 430 staff members across 11 states on Oracle Siebel CRM and a Social Event Management Program. • Serve as the primary designer and support training classes, including writing and creating materials. • Oversee the pilot of new software with the National Center, managing the process from rollout to implementation. • Test software processes, create documentation based on testing outcomes, and address any issues. • Travel to black tie events to assist and train live auction staff on software.
• Organized event logistics and live auction (Heart Walk, Black-Tie Gala, Go Red for Women). • Supported quality and cultural health initiatives and worked with marketing directors. • Managed Speakers Bureau, health fairs, and volunteers. • Created marketing materials for various events.