Amy Elliott

Chief Customer Officer at Cora

Greater Fayetteville, AR Area

About

• Over 20 years’ experience in sales strategy, customer selling, category management and people development • Outstanding track record of turning around and growing brands - - delivering breakthrough results in volume, sales, market share and profit throughout career. • Proven leader of cross functional teams who meet and/or exceed goals year after year • Expertise in sales fundamentals, strategic thinking, sales plan development and customer sell in • Outstanding abilities to prioritize and handle large workload, multiple tasks, and multiple business units. • Extensive experience in training, developing and motivating others. • Proven track record of creation, development and implementation of new company capabilities

Experience

  • Cora (Bentonville, Arkansas, United States · Remote)
    • Chief Customer &Operations Officer
      Feb 2023 - Present · 3 yrs 5 mos

    • Chief Customer Officer
      Jul 2022 - Feb 2023 · 8 mos

  • E.L.F. BEAUTY (7 yrs 8 mos)
    • Vice President/ GM North American Sales
      Oct 2020 - Jul 2022 · 1 yr 10 mos

    • Vice President, Sales Planning
      Dec 2014 - Oct 2020 · 5 yrs 11 mos

  • The Clorox Company (8 yrs 6 mos)
    • Director of Category Advisory Services - Walmart Inc.
      Nov 2012 - Dec 2014 · 2 yrs 2 mos

      Led $4B Wal-Mart and Sam’s strategic business planning process across 12 categories by identifying short and long term growth opportunities across the 4 P’s. Leads a team of 20 category advisors and insight mangers focused on developing solutions to achieve sales goals and share gains for Wal-Mart and Clorox. Responsibilities include: • Assist Wal-Mart and Sam’s in developing strategies, setting category tactics and ultimately growing market share on advised categories • Identify business and shopper problems to solve leveraging qualitative, quantitative and analytical methods resulting in sales , revenue and share growth • Leadership and development of my 20 person organization. Ensure employees develop skills necessary in order to become future leaders in the organization. • Work with Clorox general office to ensure Clorox and Wal-Mart strategies are aligned. Accomplishments include: • Developed business case to influence company strategy around “Big Data” currently being implemented by my team • Awarded 1 additional category advisor position • Continued category share growth on all categories • Outstanding reputation in the community for delivering best in class insights and results

    • Director of Sales - Supply Chain Operations
      Aug 2011 - Nov 2012 · 1 yr 4 mos

      Led the development and sell in of supply chain redesign to increase flexibility with customers and achieve $225 Million in sales growth and $100 Million in cost savings. Responsibilities include: • Led the development and expansion of a flexible Supply Chain to enable growth and cost savings for Clorox and our customers. Lead idea generation, key stakeholder alignment and execution on one of the company’s top initiatives. • Leadership and development of my 40 person customer facing organization, focused on all US customers. Ensure employees develop skills necessary in order to become future leaders in the organization. • Identified mutual cost savings opportunities for Clorox and strategic customers to enable reinvestment of those funds into business growth opportunities Accomplishments include: • Led work to develop new select customization program in order to decrease lead time, increase flexibility and drive increased sales. Estimated Sales growth of $120M • Implemented Charcoal off season storage program with customers resulting in $16/pallet savings for Clorox and increased product availability for customers. • Worked closely with manufacturing to increase flexibility through late stage differentiation to enable sell in of the Clorox portfolio to emerging and growing channels such as e-commerce, drug and small formats • Partnered with DelMonte and Colgate to create shared distribution networks and lanes to enable better delivery of goods to the Drug channel to increase in stock and reduce inventory

    • Director of Sales
      Jul 2006 - Aug 2011 · 5 yrs 2 mos

      Led the strategic sales planning for the $1.5 Billion Auto, Brita, Litter, Food and Charcoal businesses accounting for 30% of Clorox Sales and 60% of Clorox Economic Profit. Responsibilities include: • Leadership and development of my team which consisted of 24 developmental employees focused on various aspects of these businesses. • Sales expertise in the development of new items, brand strategy, assortment, merchandising, pricing and shelving initiatives in all classes of trade. • Voice of our customer facing organization on leadership team with all functions. • Set the vision and direction for the division’s field sales organization Accomplishments include: • Sales increased 16% and profit increase 33% during my time in role • Created a strategy that turned around years of decline on the Brita business, growing it 40%+ during my tenure • Developed Color strategy for Brita that reshaped the way the company and consumers think about that brand • Drove Hidden Valley to market share leadership over Kraft in Salad Dressings and expanded Kingsford’s and Brita’s leadership to +80% market share. • Sales Planning Team of the year FY 07, FY 08 & FY 09

  • National Account Manager at McNeil Consumer & Specialty Pharmaceuticals
    1995 - 1997 · 2 yrs