Melbourne, Victoria, Australia
A social innovator and sophisticated strategist, Amy is a passionate Perth creative with a flair for all things written. With extensive knowledge in digital marketing, social impact, volunteer management and community engagement, Amy channels her passion for the arts and culture into the development of game-changing social initiatives that deliver measurable results. As a publisher-turned-marketer, Amy is passionate about how storytelling and targeted messaging creates business-changing content and uses her advanced research and journalistic skills to stay abreast of macro-economic trends. The depth of Amy's experience is complemented by an Honours degree from the University of Western Australia in English Literary and Cultural studies, alongside years of volunteering experience in the environmental and social impact sectors.
Helping purpose-driven organisations and NFPs amplify their impact, grow sustainably, and connect with wider audiences through strategic brand, communications, and storytelling solutions.
Designed and implemented full marketing and brand transformation, including auditing existing systems, implementing digital infrastructure and analytics, and establishing scalable processes to support long-term strategic, brand, and funding goals. Increased organisational funding by 39% within 18 months, securing $395,000 in new revenue through strategic campaigns, grant acquisition, and partnerships Led end-to-end campaigns across multi-channel platforms, including content marketing, email, social media, and events, ensuring alignment with organisational purpose, audience needs, and impact objectives.
Responsible for supporting Foodbank WA’s brand, corporate, internal and external communications, media engagement, and event coordination. Supported two sub-brand launches, implemented a proactive media engagement strategy, redeveloped the corporate volunteering, HR online booking system and agency referral change management comms, plus coordinated community engagement activations including Telethon Family Festival. Other duties: internal and external newsletters, annual reports, media engagement, advertising, market research and script writing.
Accountable for a portfolio of 9 international clients, working remotely across 3 timezones with a global team to deliver digital marketing strategies, social media and content marketing, eDMs, paid media advertising, and specialised copywriting.
Delivered paid social media campaigns for 13 clients across the NFP, education, and healthcare sectors, boosting brand awareness, engagement, and sales conversions. Generated $695,706 in sales over 7 months with $3000 monthly ad spend for the biggest company account, averaging 75.4 ROAS across 24 campaigns. Other duties: SEO copywriting & optimisation, content marketing, data analysis, reporting, and client education.