Minneapolis, Minnesota, United States
Storyteller, copywriter, editor, unrepentant supporter of the Oxford comma. It makes me happy to bring readers into the everyday lives, big dreams, and small victories of our hardworking customers. I write all my own stuff. Portfolio: www.amybclarkstories.com
Creating compelling, effective, and results-driven content that engages Epicor B2B audiences Developing, writing, and editing key messages in short and long form including web content, paid advertising, video, e-books, case studies, blog posts, infographics, social media, and reports Researching and distilling background information to create assets Capturing and conveying the Epicor brand voice and applying brand and style guidelines Developing knowledge of Epicor industries, marketing goals, audiences, and competitive landscape to inform insightful and effective copy Working with internal teams and external partners to define specific marketing objectives and tasks Collaborating on projects, suggest ideas and approaches, and work to deliver effective content marketing and integrated strategies
Created content for marketing materials to communicate the key messaging and commitment to customers of the Wells Fargo Home Mortgage sales organization. Met with stakeholders to develop key value proposition insights and align all content with existing brand voice. Worked cross-functionally with designers on all campaigns. Collaborated with other copywriters/content strategists within the marketing organization. Provided thought leadership in the refining and creation of new processes for Home Mortgage marketing across the larger Marketing Services team.
Planned and executed content marketing projects that deliver measurable results in collaboration with cross-functional marketing and business partner teams. Created content to map the customer journey through both the B2B and B2C purchase decision funnels for healthcare services and products. Analyzed and summarized project results and provide recommendations. Managed information gathering, design and approvals of all templated creative work for designated areas. Responsible for tracking and reporting status of budgets for designated business areas. Managed tasks for events including logistics, pre-planning, vendor management, and execution. Familiar with Microsoft Office suite, including Excel, Powerpoint, Word, Sharepoint
Created and enhanced strategic marketing services for Fairview's shared clinical services (including rehabilitation, lab, and imaging services, both clinic- and hospital-based. Developed collateral for outreach and marketing efforts, enhanced website content, developed internal and external communication content, attend industry events for both patient and provider audiences, developed short- and long-term plans for increased referral business and multi-brand recognition. Created content for RFP responses for potential opportunities for Fairview in the health care, wellness, and amateur/professional sports fields. Created customer experience projects and developed metrics for tracking the success of those projects.
Maintained efficient delivery system to disseminate news and information to targeted Fairview audiences, including medical staff, employees, referring providers, Boards, consumers, and volunteers. Managed day-to-day publication processes and deadlines. Partnered with internal marketing and communications department, internal/external writers and designers in the creation and editing of a wide range of Fairview materials.
Created direct mail and analytical pieces for venture research firm focusing on data-driven, rigorously structured experiments. The company used scientific methods to explore behavioral economics and decision-making, with a particular emphasis in the areas of health care and health insurance.