San Francisco Bay Area
Ashley Settle is on Meta's business communications team. Previously, she worked on corporate, crisis and policy communications at eBay, and was on the Corporate Communications team at Zeno Group, working with Salesforce, and with Weber Shandwick, where she worked with Qualcomm, Bank of America, Sutter Health and more. Prior to joining Weber Shandwick, Ashley worked for Edelman Public Relations in Washington, D.C., where she developed advocacy, messaging and mobilization campaigns for energy and transportation clients. She also has experience in crisis communications, having received FEMA's National Incident Management System (NIMS) certification and serving as an on-the-record spokesperson. Ashley graduated from the University of Central Florida where she studied Advertising/Public Relations and English. In her spare time, she can be found chasing a toddler or running trails in the Bay Area with her partner and pup. Specialties: Public Relations, Creative Writing, Copywriting, Professional Writing, Research, Digital Public Relations, Media Relations, Media Analysis, Social Media Monitoring and Optimization, Event Planning, Content Development and Management
- Managed quarterly earnings, M&A and financial communications, including development of earnings messaging materials, annual 10-K, and managing acquisition and divestiture communications strategy. Worked in close collaboration with business partners in IR, FP&A, SEC and legal. - Supported eBay's Global Impact / Purpose (CSR & ESG) initiatives, including eBay's Retail Revival program for small businesses, the eBay Foundation and the company's sustainability and renewable energy programs. - Led policy communications collaborations with the government affairs team, including support for our annual eBay seller fly-in (advocacy day) in Washington, D.C., and key regulatory issues impacting commerce. - Managed issues, policy and crisis communications, including day-to-day issues affecting the marketplace including recalled goods and other commerce policy issues. - Drove seller and small business-focused storytelling and narrative development.
- Worked with Salesforce on sustainability, diversity and inclusion, business partnerships, policy, ventures, M&A communications and executive visibility programs. - Managed media around San Francisco's Prop C ballot initiative in fall 2018, including press conferences and announcements. - Managed quarterly earnings reporting and prep. - Supported Salesforce Tower opening through local and national media engagement and event planning. - Supported broadcast planning and onsite arrangements at Dreamforce, as well as feature story planning for executives leading up to the conference, including story board development.
Served as account lead for clients in the technology, health and health IT industries, including Qualcomm, Qualcomm Life, Sutter Health, Nokia/Withings and more. Focused on managing executive visibility programs; CSR, equality and D&I communications initiatives; content and message development; and speakers bureau, conferences and major trade shows like HIMSS and CES. Supported Sabre-award winning crisis response efforts following Santa Rosa hospital evacuation during California 2017 wildfires. Also managed: - Social media platforms and content strategy - International account coordination, primarily between US, EU and AUS - Budget scoping and invoicing - Media relations and media strategy, including engaging trade and top-tier healthcare, technology and business media as appropriate
Served as account lead on the corporate communications team for technology, banking and sustainability clients including Qualcomm, Bank of America and Solazyme, providing strategic counsel and driving program implementation on planning, issues management, CSR programming, message/content development, media relations, events and thought leadership platforms. Provided on-the-ground crisis communications support, working in lock-step with the EPA, Coast Guard and other parties on a emergency incident.
Worked on the energy and transportation public affairs team, supporting a biofuels coalition and other energy initiatives. Researched and identified influencers, crafting engagement and managing relationships. Developed content for use on social media channels, e-communications, Web properties and media outreach. Worked in lock-step with developers to create dynamic visual and written content for Web properties. Developed messaging and communications strategies for issue education campaigns. Identified appropriate media opportunities and story angles for clients. Managed events program including the development of media partnerships, panels, roundtables, salons and other executive engagement opportunities.
Managed e-comm program: drafting and optimizing content and strategy, reporting on analytics. Developed content: draft blog posts, website content, talking points, program one-pagers, issue briefs, decks, video scripts, op-eds, and outreach for engagement. Developed ally relationships: research third parties and allies, develop engagement strategy and draft content, manage relationships. Managed reporting: compile weekly and monthly client reports, prepare mid- and end-of-year growth reports.
Developed and managed Web content: monitoring applicable news updates, copywriting, updating content management system. Researched, planned and executed executive engagement events: providing staff support for regional events, media and market analysis, drafting talking points, post-event reports. Worked on rapid response program: drafting and placing LTEs, researching third party stakeholders, providing third party outreach support. Managed reporting: compiled weekly client reports, preparing mid- and end-of-year growth reports.