Amrit Vatsa

Founder, Story99.com & 3MinuteStories (3MS). Story99 is a branding & storytelling consultancy for B2B, tech & deeptech. 3MS captures social impact via short-documentaries.

Goa, India

About

I run Story99.com - a branding & storytelling consultancy for B2B, tech & deeptech. We provide the storytelling fuel that an organization needs to grow and thrive. Why Story99? Because there's always one more story to be told. :) We are the storytelling fuel that an organization needs. We essentially do two things: 1. Strengthen the storytelling foundation of a B2B / Tech / DeepTech brand (typically through a rebranding exercise). 2. Work alongside the GTM teams to sprinkle storytelling in every marketing / content / outreach activity - events, Linkedin, newsletters, video-stories, B2B case-studies - the whole thing. Sounds simple. Takes skills. But when done right, works like a charm. -- After a dual degree from IIT Madras (2008) I started my career as a business consultant (PwC, 2008-12), then took a break and became a wedding photographer - which bought me time to develop storytelling skills. I then started making short-documentary films for non-profits and startups and in 2021 started my first brand-consulting company with one of my IIT batchmates that we grew to a 15 people team. Story99 is the continuation of that journey, in a new avatar. In a more meaningful & joyful manner.

Experience

  • Founder at Story99.com
    Feb 2025 - Present · 1 yr 5 mos

    Story99.com is a branding & storytelling consultancy for B2B, tech & deeptech. Why Story99? Because there's always one more story to be told. :) We are the storytelling fuel that an organization needs. We essentially do two things: 1. Strengthen the storytelling foundation of a B2B / Tech / DeepTech brand (typically through a rebranding exercise). 2. Work alongside the GTM teams to sprinkle storytelling in every marketing / content / outreach activity - events, Linkedin, newsletters, video-stories, B2B case-studies - the whole thing. Sounds simple. Takes skills. But when done right, works like a charm. Visit www.story99.com to see case-studies of how we have helped tech and deep-tech companies achieve business goals using storytelling.

  • Owner at 3MinuteStories.com
    Jun 2014 - Present · 12 yrs 1 mo

    I make documentary films under my brand-name of 3MinuteStories.com

  • Co-Founder at CoreVoice
    Oct 2021 - Mar 2025 · 3 yrs 6 mos

    I started CoreVoice with my batchmate from IIT Madras. We built it and ran it together for 3+ years growing it to a 15+ people brand and marketing consultancy + agency, focusing on tech-startup. But some relationships are not meant to last forever. I decided to move on to start Story99.

  • Manager at PwC
    Apr 2012 - Jul 2012 · 4 mos

  • Senior Consultant at PwC Consulting
    Apr 2011 - Mar 2012 · 1 yr

    1. Market Feasibility study of Infrastructure Projects (sectors that I have worked on so far include - Hotels, Sports Complex, Medical Hub, IT Park, Investment Regions etc.). 2. Transaction Advisory for Infrastructure Projects 3. Investment Promotion Strategy (for State Governments) - was part of the Vibrant Gujarat 2011 core team - across all sectors.