Gurugram, Haryana, India
Senior Content Executive at Havas Play India, I focus on crafting award-winning and insight-led content, creative concepts and digital-first ideas for global brands across categories including auto, lifestyle, tech and FMCG. Previously spent a year at Marina Mathews Communications (Singapore), as a PR executive, where I handled events, social media strategy and content development for luxury, consumer lifestyle and tech clients. I hold a Bachelor’s degree in Fashion Media and Industries from LASALLE College of the Arts, Singapore. Having lived and worked across Delhi and Singapore, I’ve learned to navigate diverse environments, adapt quickly, and bring a globally informed approach to my work. I’m especially interested in opportunities that allow me to work across different countries and cultural contexts, both to expand my perspective and to create ideas that resonate with audiences in meaningful ways.
At Havas Play, I’ve grown from Content Executive to Senior Content Executive through my contributions across content, strategy and creative ideation for a diverse range of brands. Over time, my role has expanded to include greater ownership across campaign development, research, innovation and award case support, contributing to multiple recognised campaigns and award-winning work.
At Havas Play, I work with the content and strategy teams to develop content, campaign ideas, innovations and platform-specific strategies for a diverse range of brands. I’ve contributed to work across 12+ major clients including Hyundai, Swiggy, Nykaa, Forevermark, Kia Seltos, Catch, Shell, Voltas & Voltas Beko, realme, Sleepwell, Pearl Academy and Donear. My role includes content ideation, research and innovation , and supporting award case development, contributing to campaigns that have gone on to win multiple industry recognitions. As part of the team, I contributed to the body of work that helped Havas Play win Gold – South Asia Content Marketing Agency of the Year (Campaign Asia 2025). Highlights: - Content development + creative ideation for 12+ international and national brands - Research, insight-building and award case support - Part of the team contributing to multiple award-winning campaigns
Responsible for developing strategic media plans to maximize advertising reach, tailored to client needs. Working on brands like DS Corporate, Dalmia Cement, Sujata, and Zupee to enhance digital presence and drive impactful results.
Worked as a PR Account Executive in charge of social media strategy and content development for clients (mainly luxury lifestyle) such as Bombardier, Rekoop, Amber Lounge, Mandala Club, Asia Cargo Network and Cuscaden Reserve.
Assisted in social media marketing and content creation for brands like Mothercare and H by Hamleys. Contributed to influencer collaborations and supported the launch of a new kids' fashion brand while managing marketing strategies for established brands.
Managed sales and social media content for a bookstore-cafe that focused on promoting diverse and queer authors. Gained experience in customer engagement and community insights while honing sales strategies and marketing skills.
I worked closely with the head of the strategy department at McCann Singapore, and assisted on desktop research and interviews to help in evolving marketing strategies for brands such as BMW and Starbucks. I learned the process of developing marketing strategies for such large scale brands, specific to the target region.