Barcelona, Catalonia, Spain
Curious about how people think, choose and behave, and passionate about turning that into strategy, innovation and growth. Over the past years, I have built my career at the intersection of consumer understanding, business strategy and analytics. I have worked across multiple industries, including FMCG to Financial Services, Retail, Tech or Healthcare, leading research and insights projects on a global scale. My professional path has taken me through international roles in the UK, Italy and Spain, allowing me to develop a strong ability to manage complex, cross-market projects and to collaborate with multicultural teams and senior stakeholders. Currently, I lead the Insights & Business Development area at Salvetti&Llombart, where I design and manage strategic research initiatives, guide client relationships and identify new business opportunities. I combine a deep understanding of research methodologies with a strong business mindset, always focused on helping organisations turn insight into meaningful action and long-term value.
‣ Drive business growth and strategic client acquisition, identifying new opportunities, shaping proposals and establishing long-term partnerships with global B2C and B2B organisations. ‣ Lead research and analytics projects for key clients, delivering insight-led strategies across segmentation, brand tracking, pricing, and innovation testing. ‣ Coordinate large-scale international studies, including a 700K€ global segmentation initiative, aligning multicultural teams and senior stakeholders across markets to ensure strategic alignment and impact. ‣ Lead Salvetti’s internal AI innovation team, driving the exploration and implementation of AI-based methodologies in research operations and solution development. Successfully secured public funding and currently lead an in-house R&D project, including grant application, design and execution. ‣ Design customised research methodologies, blending quantitative and qualitative techniques (New product innovation, Brand Health, U&A, Shopper and UX experience, Comms testing...) to solve complex business challenges with data-driven approaches.
‣ Led multi-country quantitative research projects for Italian financial clients, including brand equity and customer satisfaction studies for UniCredit, Mastercard and Allianz. ‣ Managed all phases of international projects: proposal development, coordination of fieldwork, data analysis and insight reporting. ‣ Acted as main liaison between local clients and global GfK teams, ensuring consistency, strategic alignment and actionable outcomes across markets.
‣ Delivered quantitative insights for financial services clients such as Santander, Royal Bank of Scotland and MBNA, with a focus on consumer behaviour and product usage. ‣ Analysed large-scale datasets and contributed to reporting, stakeholder presentations and strategic recommendations. ‣ Supported long-term tracking studies on personal financial products, working closely with internal teams and client stakeholders to ensure insight relevance.
‣ Supported key FMCG accounts such as P&G, Henkel and Sara Lee through consumer panel data analysis, reporting and client deliverables.