Riyadh, Saudi Arabia
I’ve spent over a decade advising organizations and building strategies across Saudi Arabia’s most sensitive sectors, including government entities, PIF-linked organizations, and regional market leaders, where reputational risk, internal fragmentation, and stakeholder scrutiny are constant, on agency side. I’ve also partnered with global consultancies including Interbrand, Saffron, VICE, and Fifty, advising organizations across healthcare, energy, tourism, education, wellness, and culture, often during moments of transition, launch, or recovery. Key Clients: Al Safi, Foundation Day, Premium Residency, Social Development Bank, KFUPM For Consultancy Contact Email: [email protected] or DM
Advised PIF-affiliated and Vision 2030 initiatives across tourism, energy, culture, and entertainment, shaping strategies that balanced institutional goals with market realities. Directed strategic narrative frameworks for the AlUla Development Company (UADC), aligning cultural heritage storytelling with tourism growth and national positioning. Designed and executed market entry and campaign strategies for Safi Danone’s YoPro product launch, covering positioning, messaging, and adoption planning. Developed integrated strategies for iot2, Premium Residency, Riyadh Voluntary Carbon Market (RVCMC), Esports World Cup 2025, SILZ, and Rotana Classic Films, ensuring alignment with sector objectives and stakeholder expectations. Facilitated executive workshops and strategic presentations, enabling alignment across ministries, PIF-linked entities, and private-sector partners. Led cross-agency collaboration, managing multi-stakeholder inputs to deliver innovation-driven communications strategies with measurable outcomes. Key Skills: Strategic Advisory | Vision 2030 Alignment | Multi-Sector Strategy | Stakeholder Engagement | Innovation Frameworks | Public & Private Sector Collaboration | Executive Workshops | Narrative Development
Built and standardized GENE’s core strategy framework, enabling consistent delivery of brand and communications projects. Directed positioning and architecture strategies for PIF-linked entities (Al Balad Development Co., Tuwaiq, Tarshid, Kidana Development Co., Ministry of Human Resources & Social Development). Co-led strategic workshops with Interbrand for the Social Development Bank (SDB), ensuring alignment between institutional mission, stakeholder expectations, and market positioning. Delivered naming, narrative, and identity strategies for clients including Nhara, KFUPM, and Al Manwar, guiding launch and adoption approaches tailored to the Saudi market. Oversaw end-to-end delivery from research and competitive analysis through strategic rollout, coordinating multi-agency collaborations and maintaining senior client relationships. Key Skills: Strategic Advisory | Market & Competitive Analysis | Public Sector Engagement | Brand Architecture | Stakeholder Workshops | Multi-Agency Collaboration
Established standardized brand and communication frameworks to improve consistency and efficiency across client engagements. Conducted market and cultural research (SWOT, Porter’s Five Forces) to diagnose business challenges and identify opportunities for growth. Facilitated high-impact workshops to train cross-departmental teams, aligning communications and operations with new strategic processes. Advised on brand architecture and narrative strategy for Akhtar, covering naming, positioning, and visual direction. Partnered with the Ministry of Industry & Mineral Resources, Tanween, Sayl, and Muaz to design strategic brand approaches and enable alignment across institutional stakeholders. Delivered executive-level presentations and roadmaps, ensuring clarity in brand adoption and stakeholder engagement. Key Skills: Strategic Frameworks | Market & Cultural Research | Workshop Facilitation | Public Sector Advisory | Brand Architecture | Stakeholder Engagement
PROMOTED ROLE DISPLAYED Combined strategic insight with creative execution to advise commercial and cultural clients on brand positioning, market entry, and communications. Shaped the cultural identity and visual strategy for Saudi Foundation Day, aligning heritage narratives with Vision 2030’s cultural innovation agenda. Managed the full campaign rollout for Magnolia Bakery KSA, integrating digital, retail, and experiential touchpoints to strengthen market presence. Led brand strategy and positioning for Almqr and Shrimp Shack, establishing frameworks for growth within the emerging F&B sector. Conducted stakeholder alignment workshops and developed internal brand systems to ensure consistency across multi-channel implementation. Built scalable collateral and process templates to streamline brand delivery and improve efficiency across client projects. Key Skills: Brand Strategy | Market Positioning | Stakeholder Workshops | Campaign Planning | Cultural Identity Development | Strategic Communications