San Diego County, California, United States
I am a seasoned program manager experienced in planning and delivering key strategic business initiatives. I enjoy working with marketing and product teams to drive enterprise level programs that deliver value to internal and external customers. I am a hands on lead with expertise in digital marketing analytics (web, channel, campaign, eCommerce), CRM strategy and operations.
Program management for TurboTax Live - Assisted Tax.
Program management for marketing technology stack deployment and GTM launch
Marketing analytics (campaign, channel, ecommerce), Contact synchronization, profile completion, database health (growth & quality) for all divisions globally with the Corporate Marketing team.
Global Commercial with the Life Sciences Solutions Group
I work with the global marketing team to provide analyses on complex datasets to execute targeted marketing programs which include email marketing, online lead generation activities, CRM contact and lead management, customer profiling and segmentation, sampling & demo programs, SEM, social media, print & online banner advertising. Most importantly, I translate data into actionable information. -- IBM Cognos 8.4 - Report Studio, Analysis Studio, Query Studio -- BusinessObjects XI R2 Reporting -- Adobe (Omniture) Web Analytics - SiteCatalyst, SearchCenter, SocialAnalytics, Discover, Data Warehouse -- Siebel CRM 8.1 -- IBM Affinium Campaign 7.5 -- IBM Affinium Plan 7.5 -- Minitab 16 Statistical Software
-- Analytical reports for sales, marketing, product management, customer service and worldwide SOE game teams -- Data design and management for tracking promotional marketing campaigns -- End user support -- Query tuning & optimization working with DBAs
-- Cognos 8.2 System Administration -- Metadata development using Framework Manager & Transformer -- Report design, development & deployment -- Best practices council with BI user group -- SOP documentation
Contractor at Orbitz, General Motors and Miller Brewing Company.