Greater Cádiz Metropolitan Area
Today, I work on the product side - focusing on how AI, customer insight, and data come together to drive better product decisions and measurable growth. I spent 12 years building and leading the customer organization at a fully remote SaaS company - from first support hire to Chief Customer Officer. That means I've seen what actually breaks at scale. Not in theory. In production, with real users, real teams, and real pressure. My work sits at the intersection of three things: Product — translating user signals into roadmap decisions that actually matter. Operations — building systems that scale without losing the human context that makes them work. AI - deploying it where it reduces friction, not where it just looks impressive. I led the rollout of AI-assisted workflows across support, triage, and self-service — and I learned that the hardest part isn't the technology. It's knowing what to automate and what to protect. I've managed global teams across 6 continents. I've hired, developed, and trusted people who went on to lead teams themselves. That's the work I'm most proud of. If you're building a SaaS product and trying to figure out how to scale customer experience without losing what made you good — I've probably already solved a version of your problem.
Leading product operations across AI, growth, and customer insight for WPForms. Turning support, VoC, and usage data into product decisions and roadmap priorities Driving AI initiatives across the product (AI builder, analytics, automation workflows) Identifying integration gaps and growth opportunities through customer and market signals Writing specs and working directly with product/engineering to ship improvements Building internal systems to surface trends (support analysis, semantic search, reporting) Focus: connecting product decisions to measurable outcomes — activation, retention, and expansion.
Developer advocate, leading a team responsible for 3rd party compatibility for the WordPress Multilingual market leader plugin - WPML, responsible for all 3rd party related development, marketing, blog writing, social media.
JavaScript, jQuery, CSS, HTML, PHP, Wordpress tweaking
Working as a Front end developer trainer, teaching & developing HTML, CSS, JavaScript, Dreamweaver, Photoshop, CMS, SEO, for the FP courses of Web Design & Multimedia - part of the Andalusian Local government Junta de Andalusia training courses.
Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems. In charge of IT training development & implication