New York City Metropolitan Area
I build product at the intersection of healthcare, data, and programmatic advertising. Most recently, I led the 0→1 build of HayloARC — a healthcare DSP at Haymarket Media — taking it from concept to a live platform within a year. It supports end-to-end campaign workflows across targeting, creative, reporting, and financial operations. The platform is built on Nexxen APIs and integrates healthcare data partners including PurpleLab, Throtle, and Cedara. Prior to that, I drove $1.1M+ in revenue at Dstillery by launching and scaling ID-free, a cookieless audience targeting solution across leading DSPs. At Experian, I owned the product roadmap for Audience Engine, their audience creation and distribution platform. Earlier in my career, I worked on API platforms at Dun & Bradstreet and data systems in financial services, which gives me a long-term view on how data infrastructure evolves. I focus on complex, cross-functional platforms where product, data, and business outcomes need to move together.
Lead product strategy and execution for HayloARC, a healthcare DSP built on Nexxen APIs — taking it from concept to a live platform now running 40+ campaigns. ⇨ Led the 0→1 build, delivering the first live managed-service campaign in May 2026 with 40+ campaigns launched since; supports end-to-end workflows across targeting, creative, reporting, and financial operations ⇨ Established end-to-end validation ahead of client onboarding through a failure-mode inventory and prioritized burn-in shortlist that de-risked launch ⇨ Resolved a reporting lag and drove DSP-to-source reconciliation to full parity on a live campaign, restoring confidence in platform reporting ⇨ Coordinated healthcare data integrations (PurpleLab, Throtle, Cedara) and closed a custom audience-segment gap via a tiered solution adopted across the platform ⇨ Stood up Salesforce → BigQuery → DSP → ERP pipelines for reporting, invoicing, and reconciliation
Collaborated with Product Management, development teams, and stakeholders to translate business needs into technical product requirements, focusing on seamless integration and effective development processes in a SAFe environment. Supported two development teams, each consisting of 8 members, to ensure alignment and progress. ⇨ Managed over 20 ElasticSearch-based on-prem APIs and OpenSearch GraphQL APIs on AWS Cloud. ⇨ Created comprehensive API documentation and analyzed 10+ data schemas using SAFe practices. ⇨ Developed 20+ user stories for attribute management, aligning with SAFe principles to drive developer efficiency and ensure timely delivery.
As a Platform Product Lead and Senior PM for Experian’s Audience Targeting platform, established a user forum and translated insights into the product roadmap. Additional highlights include: ⇨ Launching a new application that enables simultaneous audience distribution to multiple DSPs/SSPs. ⇨ Developing a streamlined UI that simplifies audience creation and distribution ⇨ Collaborating with data science to introduce look-a-like modeling capabilities ¬ ⇨ Enhancing scalability and performance via migration from an on-prem to cloud environment
Product manager for Dstillery’s cookieless audience targeting solution, ID-free. Communicate and collaborate with internal stakeholders across all levels within Dstillery and serve as product SME. ⇨ Built out front-end process to standardize information capture for model request. ⇨ Launched ID-free across multiple DSPs, expanding from primary (Trade Desk) via build out of integrations with DV360, Xandr Invest, Media Math, Amobee, and Yahoo/Verizon. ⇨ Designed and executed 14 tests to date, leading to 3 renewals and 10 new F500 accounts.
Drive platform migration, content innovation, and data strategy, managing team of 8 and leading integration of modern technologies and methodologies in AWS environment, including S3 containers, SNS notifications, and Snowflake SQS queue. ⇨ Developed bookmark application projected to deliver 3X increase in user retention and registrations. ⇨ Currently leading API design for façade layer (one-to-many connection) that will improve content targeting, user experience, and data transfer. ⇨ Established automated data process for CCPA compliance with framework and benchmarks aligned with rapidly evolving data privacy requirements.