Israel
I work with growth-minded companies, from high-growth startups to enterprise brands, to help them design and implement marketing and customer engagement systems that actually deliver results. As the founder of GrowthSys.io, I partner with C-level leaders (CMOs, CROs, VPs of Growth, Marketing, Sales, and Customer Success) to build infrastructures that align data, technology, and strategy, driving measurable business outcomes. We don’t match you to a system, we tailor systems to fit your growth goals. Through GrowthSys, I’ve helped organizations: - Select and implement the right marketing automation, CDP, and CRM solutions - Design scalable lifecycle and personalization strategies - Break silos between marketing, product, and CX teams In addition, I work closely with early-stage startups as an advisor and growth strategist—helping them shape their Go-To-Market (GTM) strategy, validate positioning, and build lean, conversion-focused funnels from day one. If you're building something that deserves traction, let’s connect.
GrowthSys helps ambitious companies build and scale smarter marketing and customer engagement systems. We specialize in: - Strategic tech stack evaluation (CRM, CDP, MA) - Lifecycle and retention frameworks - Segmentation & personalization strategy - Cross-team growth architecture (Marketing <> CX <> Data) Clients include leading technology companies, eCommerce brands, and financial institutions looking to align tools with strategy and scale with confidence. > Real growth comes only with the right infrastructure.
I work with high-growth B2B companies,from early stage to post-Series A, helping them build the operational, sales, and outbound foundations they need to scale. My work combines strategic advisory with deep, hands-on execution. With nearly 30 years of experience across every dimension of sales, I help companies design and implement complete revenue engines: from building the sales motion and optimizing HubSpot end-to-end, to recruiting and training the right sales talent, defining roles and responsibilities, and supporting CEOs in day-to-day leadership and company operations. What I help companies achieve • Build and implement a structured, data-driven sales process inside HubSpot • Maximize revenue through customized pipelines, automations, workflows, and reporting • Validate Go-to-Market strategy and sharpen positioning • Build scalable outbound engines (Email + LinkedIn) driven by a clear ICP and messaging that converts • Train internal teams to run, improve, and own the entire process • Create operational clarity with defined roles, ownership, and accountability across the team • Support founders and executives with ongoing company management and decision-making I don’t just advise.I build systems, teams, and processes that scale.
Barilliance helps eCommerce businesses boost sales and conversion rates by delivering a personalized, omni-channel shopping experience. Its SaaS-based personalization suite includes cross-channel product recommendations, real-time onsite personalization, behavioral-triggered emails, and live social proof notifications—all with zero integration required. As Country Manager, I was responsible for introducing Barilliance to the Israeli market and establishing it as a leading solution for top-tier online retailers. Key achievements: * Successfully launched the Israeli market from scratch, growing from 0 to 40+ leading eCommerce clients. * Built strong relationships with some of the largest and most recognizable eCommerce brands in Israel * Led strategic sales efforts, developed GTM plans, and executed targeted marketing campaigns to position Barilliance as the personalization solution of choice. * Delivered measurable results by aligning Barilliance's technology with each client’s business goals, driving both adoption and long-term success. My role combined market development, consultative selling, GTM strategy, and marketing—proving the value of personalization done right.
Growth-X is a B2B outbound automation platform that helps sales teams scale pipeline through AI-driven prospecting and LinkedIn engagement. In this role, I was responsible for building and leading the **entire go-to-market infrastructure**—from outbound sales to customer success—supporting both local and international expansion. Key achievements: Built the full sales operation from the ground up, including messaging, workflows, CRM processes, and reporting. * Led global sales activities, closing deals with clients across multiple regions. * Established and scaled the Customer Success function: * Recruited and managed the CS team * Designed CS playbooks and onboarding flows * Created success KPIs and retention strategies * Implemented and optimized **HubSpot** to support both the sales and CS lifecycles, including pipeline automation, lead scoring, task flows, and post-sale handoffs. * Identified, onboarded, and managed international channel partners to represent the company in their local markets. * Built scalable partner workflows, communication cadences, and co-selling strategies. * Drove company revenue from $30K MRR to over $100K MRR within 18 months through structured processes and cross-functional alignment. My role combined sales leadership, operational design, global partner development, and tech-driven enablement—all focused on scalable, repeatable revenue growth.
Founded a global fragrance jewelry brand based on a patented scent-retaining accessory made from premium Japanese metal. * Launched and scaled D2C sales via Shopify, Amazon, and Etsy, generating thousands of dollars annually. * Built B2B partnerships with major fragrance and beauty players, including Shiseido, Estée Lauder, L’Oréal, and Tory Burch’s fragrance division. * Led all aspects of global branding, product development, and go-to-market strategy. From concept to global traction—bridging innovation, beauty, and commerce.