Delhi, India
A BU head with 20+ years of experience in Sales, GTM Strategy building, Business planning, Revenue, People and Product management. A seasoned solutioner, technophile, multi-tasker who wears different hats to solve business problems using technology and AI. Being a certified AI expert, have observed, that data has become more complex as now data is being tracked and collected from various sources. The challenge for departmental heads is to sync all data sources and compute an outcome that can help them fuel their business. This is where AI and ML play a key and pivot role. Today AI is the new GPT ( General Purpose Technology) which will change the way we work and help us build solutions. Automation and content generation are just the tip of the iceberg, there is enough and more that AI can do for us. Its just about identifying the business problem statement and then building a solution using the right data source, resources & mindset to get the desired results. (It is more complex than it sounds :P) BIockchain technology, NLP's, Supervised & Unsupervised learning, open source AI models courtesy Llama and Gemini & Open AI will not only accelerate this but will disrupt and pave the way forward for us. "What got us here, wont take us there" time to do the new and build the new.. #letstalk
I work with founders, CXOs who are not just looking to grow, but to build predictable, scalable revenue systems powered by data and intelligence. Over the last 20+ years, I’ve operated across sales, product, data, and strategy,consistently turning ambiguity into structured growth. From building businesses from 0, scale to unlocking ₹800 Cr+ in cumulative revenue, my core strength lies in connecting dots that most teams treat in silos. Today, through The Growth Hub, I partner with startups, scale-ups, and enterprise leaders to solve one core problem: -How do we make growth more deterministic, measurable, and scalable? What I Bring to the Table - Revenue-First GTM Design - Building go-to-market engines that are rooted in outcomes—not activity - AI-led MarTech & RevOps Architecture - Designing systems where CRM, data, media, and automation actually talk to each other - 0→1 & 1→10 Product + Growth Builds Co-creating products and growth loops that are market-ready and fundable Partnership-led Scale Unlocking distribution, data, and monetisation through the right alliances Builder Mindset. Not Just Operator. I’ve always believed growth isn’t driven by tools, it’s driven by how intelligently you connect them. Some of the things I’ve built along the way: -AI-led models to predict demand and consumer behaviour ahead of market signals -Lead intelligence systems that improve conversion quality in real time -Privacy-first data solutions anticipating a post-cookie world Why This Matters Now- We are at an inflection point. AI in AdTech and MarTech is no longer about stacks. It’s about systems that learn, adapt, and drive revenue autonomously. The lines between CRM, media, data, and product are blurring & most organisations are not architected for this shift That’s where I come in If you're: A founder trying to find product–market fit faster A CMO/CRO looking to make marketing accountable to revenue Or a business leader building the next phase of scale Let’s connect
I am a business leader wearing multiple hats to steer 3 business practices in Wavemaker India Data and Digital Lead for Pernod Ricard India. Responsible for stakeholder management with Brand heads, Media heads, and other C-level executives. Building Digital thought leadership for Pernod Ricard India by introducing unique and innovative award-winning solutions while in the realm of Alcho-Bev advertising restrictions. Building unique data and media partnerships and resolutions for PRI to fulfill the Brand KPI’s. Assuring smooth day-to-day operations for digital implementation for PRI. Liasoning with various teams across Wavemaker to ensure smooth execution and robust product solutions for PRI. Head of Programmatic Practice - A strong supporter of the open internet. Inducing mindset change to move from platform buys to audience buys. Onboard new platforms and data partners to fuel the open internet and make marketers ready for Web 3 and cookie depreciation. - Responsible for evaluating & onboarding partners and implementing best practices to accelerate programmatic growth for brands. - Wear multiple hats of product, sales, and operations to add suitable partners for strengthening the practice. -Ensuring, preferred partners are utilized as per the commitment of Trading teams. - Being a catalyst to coach business teams, clients, and colleagues for using preferred partners and best programmatic practices. - Maintaining revenue journals for the business to achieve yearly targets. Head of Addressable Practice - Leader for the Addressable community in India and represent India on the addressable roadmap globally. - Evaluating and adding DCO partners basis their unique capabilities. - Coaching the WM business teams on the importance and use of addressability and converting regular briefs to addressable briefs. -Launched an inhouse Dynamic Creative Optimization tool to build, run, operate in India.
o Identified, strategized, developed & launched the Zapr DMP product & built the team nationally and building a programmatic first business. o Being the eyes and ears of the market and build products with the tech team to solve customer problems o Leveraging Zapr’s 1P data for building client solutions and monetarization opportunities basis the market needs. o Driving data discussions for CDP enrichment and growing 1P data across Categories like FMCG, Consumer Durables, BFSI, Ecom, Auto, OEM etc across the sales funnels. o Bought more than 150+ brands on the platform. o Understanding the market gap, build the most deterministic AV planning tool and helped brands save 12%-30% of the TV budgets by leveraging OTT platforms, YT etc. o Year 1 revenue- from 0 to 430 lacs in DMP in peak of Covid – 20-21 o Year 2 Revenue – from 430 lacs – 1400 lacs a 325% CAGR – 21-22 o Built Zapr from the scratch in 2017 from 80 lacs – 400 lacs -2017 o Building, maintaining & nurturing relationships with the CXO level and all relevant stake holders across Agencies and Brands o End to end people management - Team nurturing, development and motivation – Remote and onsite. o Liaison with other departmental heads for smooth functioning of the BU o Identifying and inking partnerships to make business more effective and grow revenues
Zapr Media Labs is a media-tech company that is profiling the media consumption habits of millions of people across India. We're building the world's largest database of profiled audiences over how they consume Television (Commercials, Shows, Channels), Movies in multiplexes, music, OTT, Digital content and much more! This data powers brands, broadcasters and content owners to better understand their audiences and, eventually drive better strategic decisions across Marketing, Branding and overall business. We are the only company in the third-party data/DMP space that uses a 360-degree media lens to profile audiences. Zapr is one of the only real big-data companies in the media industry. It does not get more deterministic than this! :)
Apart form FCT sales, have added responsibility of Branded content, Concept sales, New Media innovations and integrations.