Amisha Gupta

Business & Growth Strategist | Scaling Retail & Consumer Brands | Pricing, Operations & Market Expansion | 4+ Years Execution-Led Growth

Patna, Bihar, India

About

I am a Business & Growth Strategist with 4+ years of hands-on experience scaling traditional retail and consumer businesses in price-sensitive, trust-driven markets. My work sits at the intersection of strategy, operations, pricing, and execution, where real business decisions directly impact revenue, margins, and repeat customers. I have built and scaled a homegrown luxury jewellery brand, owning growth and operations across market expansion, pricing frameworks, supplier negotiations, customer retention, inventory planning, and workflow optimisation. 📌Core expertise: -Business Strategy & Growth Strategy -Retail & Consumer Business Scaling -Pricing Strategy & Margin Optimisation -Operations Management & Process Improvement -Supplier & Vendor Management -Market Research & Consumer Psychology -Customer Retention & Relationship Management -Offline Retail & Digital Integration. 📌Experience highlights: -Executed monthly growth strategies resulting in 10–15% increase in store footfall -Designed pricing and margin control frameworks in competitive consumer and luxury segments -Built and managed 4–5 supplier and karigar networks, enabling delivery of 8–10 new designs per month -Led customer retention initiatives, strengthening repeat business through trust-led selling -Oversaw end-to-end operations, including inventory planning, negotiations, and decision-making. I’m now transitioning into strategy and consulting roles where execution-grounded decision making matters as much as frameworks.

Experience

  • Business Analyst at Self-employed
    Apr 2023 - Present · 3 yrs 3 mos

  • Sales And Marketing Specialist at Self-employed
    Nov 2022 - Present · 3 yrs 8 mos