Toronto, Ontario, Canada
Maker, very caffeinated. With a passion for all things creative, I find myself in a rather unique position where every set of experiences leading to where I am today have done nothing but enable me to take on the next vision. As senior partner, CEO, and chief technologist at Derooted Immersive, I am proud to lead a team of incredibly creative professionals who are passionate about dreaming up and bringing to life our fantastical concepts and ideas. Our approach is rooted in the creative process, with concept always taking center stage over technology. At Derooted, we specialize in taking unconventional ideas and pushing boundaries to bring them to life with precision and articulation. Our inspiration comes from the real world, our communities and surroundings, and we use research and development to evaluate feasibility and cost-effectiveness. From there, we develop custom solutions that are tailor-made to bring our clients' visions to life. Whether we're utilizing 3D mapping and projection, vr/ar, Machine Learning, CGI, or developing smart environments for an immersive experience, or any other cutting-edge techniques, our goal is always to create experiences and environments that captivate and engage audiences in new and exciting ways. We believe that concept is king, and we are dedicated to using the power of creative ideation to help our clients connect with their audiences and create lasting impressions. in addition to my role at Derooted, I'm also a New Media Artist and music producer based in Toronto, Canada. My body of work is predominantly based on immersive and interactive multi-media installations which create illusion and augmentations to a viewer's reality. Using light, sound, and an endless sandbox of technologies, I explore the function and limitations of sensory inputs, both in humans and machines to transform and manipulate the human experience through vignettes of phenomenology. With a background in music, technology, and design, I've developed a unique skill set that allows me to create experiences that captivate and engage audiences in new and unexpected ways.
AdVisionAR is an innovative augmented reality (AR) solution designed to transform digital out of home advertising campaigns by adding immersive and interactive experiences. This cutting edge technology seamlessly integrates with existing advertisements, capturing audience attention and further fostering and driving unparalleled engagement. Designed for top brands, DOOH advertisers, and streaming services, AdVisionAR is the ultimate solution for creating memorable and captivating advertising experiences. By uniting innovative AR technology with your advertising content, we deliver powerful brand messages that resonate with your target audience, boost brand awareness, and drive conversions.
Nauraa's innovative approach combines the power of binaural audio triggered by device, allowing users to effortlessly tap into an immersive auditory world through a simple tap of their smartphone to the ad. This versatile system unlocks endless possibilities for creative storytelling and multi-sensory experiences, giving brands, advertisers, museums, and artists an unparalleled edge in captivating their target audience. Discover the future of immersive audio with us and let Nauraa revolutionize the way people connect with their surroundings.
Agency co-founder, brand development & strategy, Interactive research and development, UI design, accounts management. __________________________________________________ Derooted Creative Agency delivers innovative creative solutions from the ground up specializing in fresh, concept-driven creative. Our process follows the path of strategic creative planning, down to the implementation of mass campaigns and ending at the intersection of fresh design and results.
Artbound is a nonprofit volunteer initiative that harnesses the power of the arts in support of Free The Children. We partner with artists and those passionate about the arts to raise needed funds to build sustainable infrastructure in developing countries that help underprivileged children to live better lives and break the cycle of poverty. The primary focus is to build schools that enrich children with a full education, including art schools and programming, empower them through leadership and development of skills that help them improve their living conditions and generate sustainable income, and engage a global community in volunteer, school building and mentorship. In addition to building schools, Artbound also supports Free The Children’s Adopt a Village model that provides clean water, medical care facilities and alternative income programs – all working in unison to allow children to learn and develop in a healthy and safe environment. The Artbound Team traveled to Kenya to assist in the building of the first arts school in the country. The pavilion will be a centre for singing, painting, dance and theatre. It has been fully integrated into the Kisaruni School for Girls that FTC built.
Live Performance Art This is where it all began. The massive nerd-out. Our voyage into the realm of interactive technologies. With Coup Digital we were able to experiment with existing open source information to bend it to our needs. developing touch surfaces, motion sensors as well as infrared detection. Pretty soon we were projecting touch screens on any surface.