Israel
Finance and Operations executive with 15 years of experience scaling high-growth SaaS and technology startups across Cybersecurity, HRTech, Deeptech, and Manufacturing. Long-time CEO and Board partner, frequently the first finance leader, building finance and operations from zero through scale. Raised over $100M in equity, debt, and government funding, working closely with leading global investors. Fluent in SaaS metrics (ARR, NRR, GRR, LTV/CAC, CAC payback, churn, Rule of 40), as well as other operational metrics and benchmarks, with the ability to connect them to business strategy, drive efficiency, maintain business health, and create long-term value. Deep hands-on experience building scalable finance, FP&A, legal, and operational infrastructure from the ground up to support rapid growth and IPO or M&A readiness. Known for driving cross-functional alignment across Sales, Marketing, Product, and Go-to-Market teams, while bringing structure, clarity, and strong execution during critical growth phases.
A strategic role, reporting directly to the CEO and the Board
Reported directly to the CEO. Served as a strategic financial and operational leader, partnering with founders and the Board to drive financial strategy, operational excellence, and long-term business growth. ■ Established the entire financial and operational infrastructure from the ground up to support rapid company growth. ■ Played a pivotal role in raising over $40M across multiple funding rounds and government grants. Built strong relationships with top-tier investors and financial institutions. ■ Built core financial processes, policies, and controls, ensuring compliance with US GAAP, tax regulations, and SaaS best practices. ■ Implemented ERP systems to automate and optimize financial reporting, budgeting, and operational proccess. ■ Developed scalable FP&A functions, including multi-year budgeting, forecasts, scenario planning, and SaaS metric tracking. ■ Developed and implemented revenue growth strategies across Sales and Marketing, optimizing the funnel from lead generation to closed deals, setting targets and creating commission plans. Managed cross-functional alignment to support go-to-market (GTM) teams with scalable financial and operational processes. ■ Created legal, compliance, and equity management frameworks, leading ESOP structuring, investor relations, and contract negotiations. ■ Presented financial results and strategic plans to the Board and investors, aligning financial strategy with business goals. ■ Optimized cash flow and working capital strategies, implementing FX risk management and cost-saving measures that extended the company’s financial runway in challenging macroeconomic conditions.
During my tenure at Semperis, a cybersecurity startup, the company experienced its first phase of hyper-growth, tripling ARR, expanding headcount from 40 to 200, and achieving unicorn status. As the first in-house finance leader, I played a key role in establishing the company’s financial and operational infrastructure from the ground up to support this rapid growth and IPO readiness.
Played a key role as the first in-house controller following the transition from outsourced services. Oversaw the financial operations of a global group consisting of five subsidiaries across multiple countries.
Assisted the Corporate Controller in preparing annual and quarterly financial reports (e.g. 20F, 6K) and managing monthly closing procedures. Led accounting teams across global regions, including Americas, APAC, EMEA, and ROW. Successfully implemented the new revenue recognition standard as part of a significant, complex and cross-organizational project (ASC 606).