America Garcia

Product Marketing Manager | B2B SaaS & Cybersecurity | GTM Strategy | Messaging & Enablement | Product Launches

Plano, Texas, United States

About

I’m a Product Marketing Manager with 7+ years of experience helping B2B SaaS and cybersecurity companies tell their story, launch better, and win in the market. My career has been all about connecting technical products to real user and business value. I’ve led go-to-market strategy and messaging for multi-product portfolios, translating complex tech (like AI, Zero Trust, and Data Protection) into clear, actionable narratives that resonate with both customers and sales teams. I’m drawn to compelling storytelling and learning how technology helps shape business transformation. But what I enjoy most is collaborating with other experts across teams like Product, Sales, Marketing, and Ops, to bring clarity to how we show up and lead in the market. Always open to connecting with others who are passionate about building great products and telling their story well.

Experience

  • Product Marketing Manager at Semperis
    Dec 2025 - Present · 8 mos

  • Product Marketing Manager at Skyhigh Security
    Jul 2022 - Jul 2025 · 3 yrs 1 mo

    Experience: - Led Go-to-Market (GTM) strategy, messaging, and sales enablement for multiple SaaS security solutions, aligning Product, Sales, and Marketing teams. - Executed multi-channel campaigns, driving adoption of new platform capabilities. Specialties: B2B SaaS GTM Strategy, AI-driven Security, Zero Trust, SWG, Data Protection, Security Service Edge (SSE), Platform Integration, Competitor Displacement.

  • McAfee (3 yrs)
    • Product Marketing Specialist
      Sep 2020 - Jul 2022 · 1 yr 11 mos

      Experience: - Developed persona-based messaging across Public Sector, Financial Services, and Healthcare Industries. - Conducted competitive analysis and market research, contributing to analyst recognition in Gartner MQ and Forrester Wave. Specialties: AI security, Cloud Integrations, Product Positioning, Analyst Relations, DLP.

    • Demand Generation Specialist
      Aug 2019 - Sep 2020 · 1 yr 2 mos

      Experience: - Implemented customer marketing strategies across digital channels, social media, in-person events, analyst briefings, and more. - Authored press releases, blogs, and thought leadership content to strengthen brand positioning and highlight strategic milestones. Specialties: Lead Generation, Customer Marketing, Content Strategy, Campaign Execution, Thought Leadership.