London, England, United Kingdom
Over 20 years of a successful international career in Medical Devices, Luxury/Premium Consumer Products (electronics, portioned coffee and fashion). Worked with leading global brands: Apple, Nespresso and J&J – based in the UK, Germany, Switzerland, Portugal and Mexico. New markets opening and turnaround; global product launches; sales, marketing and retail management; worldwide partnerships; full P&L responsibilities. Excels at business top- and bottom-line results, brand enhancement and customer experience. Outstanding track record of delivering results. After two successful ex-pat assignments (6 years) in Mexico, I've returned to Europe and in the last two years I have worked as a consultant with a luxury fashion retailer and a couple of organisational development firms.
2018 – 2019 VALUE RETAIL PLC – ‘Bicester Village Shopping Collection’, Worldwide luxury retail outlet leader (UK and Germany) Consultant (a 6-month contract, full-time) - Create a blue print for Worldwide Airline Partnerships; - Co-Director Wertheim Village (Frankfurt). Define a turnaround strategy for destination marketing (tourism), marketing and hospitality; 2017 – 2018 CLEARWATER Ltd – An international OD consultancy (UK) Business development consultant (part-time) - Growing the business by moving from a being a ‘Supplier’ to becoming a ‘Strategic Business Partner’ 2016 – 2018 YOUR BRAIN Ltd – An executive coaching consultancy (Mexico) PT Business development consultant (part-time) - Launch a disruptive coaching approach – from 1-2-1 to many-2-1
Develop the APR Stores Programme: - Accelerate channel expansion with a 60% growth (80 stores nationwide); - Launch AAR Mono-brand store program targeting mid-end shopping centers; - Manage 3 business partners (with over 1,100 store sales personnel); - Improve store productivity (expand lineup, develop innovative campaigns); - Enhance costumer experience (new services, sales staff engagement); • Achieved best results within the LatAm region, 47% turnover growth in 2015 vs 11%. • Services KPI’s ranking 1st in LatAm, 93% on mystery shopper. • Initiated the “Mall take Over”, the Digital Campaign and the Mentor Training which became best practice in LatAm region.
Define and implement the turnaround strategy for the market: - Redefine commercial strategy and launch new services; - Launch digital strategy and new services (e-Commerce, Club); - Restructure, develop and build a strong team; - Develop PR activities to increase brand awareness/coffee expertise; - Open new offices and prepare the Boutique expansion roadmap; • 1st time Mexico over delivered targets with + 52% turnover growth in 2011 vs 2010 (15% above objective). • Services KPI’s ranking 1st in LatAm and within top 5 worldwide. • 85% on Leadership Engagement survey 2011 (65% in 2010). • Received the “Universal Excellence” Award granted by Interdifussion Mexico in 2011. • Ranked 78 on the “100 most influential Women in Mexico” - Expansion magazine, Aug. 2011.
- Manage the commercial relationship with machine partners (Krups, De,Longhi, BSH, Magimix, DKB) and OEM producer (Eusgter Frismag, De’Longhi, BSH); - Plan the 5 years’ Worldwide machine innovation pipeline; - Coordinate Worldwide machine launches; - Manage Worldwide commercial forecast and financial flows; • Very successful CitiZ & Lattissima Premium WW launches. • Launch new machine partners in Asia, CEE and Greece.
Launch Nespresso Business in Portugal: - Define distribution strategy and sell out activities; - Manage machine partners (negotiate and align strategies); - Launch new products and develop trade marketing campaigns; • From 0% to 46% market share turning Nespresso to industry leader. • Portugal, recognized best in class & role model worldwide.
- Re-launch Gynecare Business (strategy, product portfolio); - Set the foundation to became a growth driver for the division – 35% growth in a year.
- National sales management for Vascular Access, Infection Prevention System and Haemostatics business units; - Overachieved market share and profitability targets.
- Vascular Access product management; - Organization of congresses and workshops in Portugal and Rome; • Increased market share from 4% in 1996 to 51% in 2000 and profitability from 35% to 50% in 4 years. • Received the European Sales Award resulting in turning Portugal to a European Business Case – best practice model to be replicated across the business.
- Sales responsibilities in the main public and private hospitals; - Responsible for customers and sales reps training; • Receive the Best seller Award in Medical “Division Sales Representative of the year”.