Greater Paris Metropolitan Region
Forte de 2 ans d'expériences en marketing digital dans des environnements internationaux, je pilote des stratégies e-commerce et de visibilité digitale pour des marques d'excellence 🌍 Double diplôme KEDGE Business School × Nottingham Trent University, j'allie rigueur analytique et sensibilité créative pour générer des résultats concrets et mesurables. Ouverte à de nouvelles opportunités en CDI/CDD ou VIE à Paris et à l'international👇 🎯 Ce qui m'anime au quotidien : Travailler à l'intersection du brand storytelling et de la performance digitale, dans des univers où l'exigence esthétique et la donnée se complètent. Le luxe, la mode et la beauté sont des secteurs qui me correspondent profondément car j'y retrouve ce goût du détail, de la cohérence de marque et de l'impact. ✦ Ce que j'apporte concrètement : → J'anime et optimise des sites e-commerce multi-marchés (e-merchandising, sélections produits, briefs créatifs) → Je pilote des stratégies de contenu SEO et d'acquisition digitale orientées performance → Je structure et déploie des campagnes CRM (email marketing, automation, segmentation) → Je coordonne des projets digitaux complexes entre équipes internes, agences et partenaires → J'analyse les KPIs et produis des reportings actionnables (GA4, PowerBI, NPD/Circana) 🛠 Compétences clés : E-commerce & E-merchandising · Content Strategy · SEO · Web Analytics (GA4) · CRM & Marketing Automation · Gestion de projet · Reporting & Performance · Veille & Benchmarking · PowerBI · PIM Échangeons ! 📩 [email protected]
- Deployment of digital strategies and associated guidelines - Management of digital campaign rollouts - Coordination of digital assets with internal teams and agencies - Structuring and management of customer databases - Design and implementation of CRM strategy - Creation of CRM communication materials (email campaigns, templates) - Oversight and validation of paid media activations with agencies
- Coordinated cross-functional digital projects in collaboration with creative, technical and business teams. - Managed project timelines and production rollouts, ensuring on-time delivery and high quality standards through functional and design testing (UAT). - Developed digital communication assets distributed across multiple markets and managed the monthly digital newsletter highlighting key project updates. - Contributed to UX/UI improvements and customer journey optimization to enhance the overall digital customer experience across the FSH App and related digital touchpoints. - Enriched the FSH App chatbot based on business needs by designing relevant conversational flows and user journeys. - Supported the evolution of the Connected Mirror and the continuous optimization of the FSH App through to production (UI optimization, notifications, error cards). -Supported Haute Couture–related digital projects, including service questionnaires, Client App and Vendeuse App. - Acted as a key interface between internal teams and external partners, briefing creative teams and ensuring consistent execution of digital marketing initiatives across platforms
Product catalog management for perfumes, makeup, and skincare: - Coordinated the launch of over 8 new products by creating consumer-focused content and exclusive SEO texts to ensure brand consistency on product pages. - Managed and optimised the assortment of perfumes, skincare, and makeup across 19 retailer websites, including Sephora, Marionnaud, Nocibé, MyOrigines, and Printemps. Participate in the development of Etrade visibility: - Brief the creative agency to create banners and landing pages according to the visibility that has been granted - Coordinate the dispatch of GWPs according to the e-trade calendar - Updating the Givenchy e-store animation calendar - Sending social network content to retailers - Manage the updating of Givenchy brand spaces on all sites Extracts/Reporting: - Data extraction using the NPD tool - Collaboration on the PowerPoint Corpo ERetail - Analysing and explaining Givenchy figures and KPIs - Creation of LaunchReports for key launches Competitive intelligence and tracking: - Each week, feed a tracking report to send the monthly report at the end of the month - Completing a monthly competitive tracking report with best practices Other missions: - Manage the project to update all out-of-rights visuals at various retailers - Use of marketing tools (PIM, Circana NPD, PowerBi) - Givenchy box project
Managing the 8 Zadig&Voltaire Europe sites: - Management of the sites in accordance with the animation schedule and the communication plan - Implementation of animations on European sites - Product selections for specific animations and newsletters - Creation of creative briefs for site animation Product catalogues & E-merchandising: - Putting the product range online according to the collections schedule - Participating in adding information to the product catalogue Analysis: - Monitoring and analysing the performance of European sites - Analyses to justify and support site activities - Carrying out ad hoc reporting during major events Other missions: - Content creation and optimisation - Competitive intelligence and benchmarking in relation to animation and e-merchandising
Ecommerce management using Wordpress: - Creation and optimisation of product sheets with an SEO focus - Website development - Translation and layout of the website's blog articles Management of social networks: - Creation of social network content (YouTube, Facebook and Instagram) - Updating the social network publication calendar and planning the various posts in advance Analysis: - Checking and analysing brand performance via Google Analytics Logistics: - Prepare all orders placed via the website - Manage stocks Other missions: - Competitive Intelligence - Managing customer relations (answering emails, managing the shop, responding to comments on social networks)