Madrid, Community of Madrid, Spain
Senior Executive | Business Growth | Transformation | Builder of High-Performing Teams I’m a results-driven executive with over a decade of experience leading organizations through growth and transformation. My focus is on turning strategy into execution: aligning people, structure, and operations to deliver sustainable business performance. I thrive in fast-moving environments where clarity, accountability, and culture determine success. Over the years, I’ve built and led large teams accross multiple markets, scaling organizations, professionalizing structures, and driving consistent execution at pace. Passionate about developing talent and empowering teams, I believe performance is built on trust, ownership, and purpose.
Fever is a global live-entertainment discovery and experiences platform that uses data and technology to connect millions of people with the best things to do in their cities, from cultural events to immersive originals events and large-scale attractions. Backed by top investors including Goldman Sachs, Eurazeo, Accel, AtresMedia and Point72, the company operates in 40+ countries and has raised over $500M in funding. - Built, scaled, and optimized a global portfolio of live experiences, consistently expanding through new product launches and international rollouts (e.g., The Jury Experience, The Jazz Room, Ballet of Lights...) generating several hundred million dollars in gross revenue across 250+ cities. - Structured and led a global team of 150+, establishing leadership and ways of working to support high-velocity growth and cross-regional execution. - Drove operational efficiency by defining tools, processes and performance metrics that boosted productivity and execution quality across functions.
Partnering with C-level executives and boards of leading multinational companies to align leadership, culture, and strategy through meaningful business transformation. WALK is a global consultancy focused on producing meaningful business transformation through leadership development and cultural change. Combining a team of strategy consultants, organizational psychologists, and leadership facilitators, WALK works with large organizations to ensure effective execution of their business initiatives. We do so by aligning people with strategy and empowering them to embrace a new leadership paradigm for the digital age. WALK’s solutions include leadership development programs, Alignment of Executive Teams, Organizational Engagement at Scale, Design and Deployment of a Digital Culture, and Implementation of New Ways of Working.
Selectra is a leading utilities comparison and sales company operating throughout the world in the fields of energy, telecom, insurance and finance. Drove Selectra’s evolution from a fast-growing startup to an international organization. Reported to the CEO and led Sales and Operations — 15 managers and over 300 employees across several European markets — with full responsibility for growth, efficiency, and execution. - Scaled Sales and Operations from 80 to 300 people, building the structure, processes, and leadership capacity required to support sustained expansion. - Established OKRs and KPI frameworks to align teams on measurable goals, track performance, and ensure commercial focus across departments. - Enhanced operational performance through stronger data visibility, improved training, and new tools that increased conversion, compliance, and quality. - Expanded the company’s footprint by launching new verticals and business units in four countries, partnering closely with local managers to ensure market fit and operational readiness. - Accelerated innovation by mentoring intrapreneurs, guiding new products and services from concept to profitability, and embedding a test-and-learn mindset. - Led change initiatives to streamline decision-making, reinforce accountability, and promote a culture of ownership and execution
Contributed to Selectra’s international growth by supporting business development, sales operations, and team management across Europe and Asia. Worked closely with local teams in Spain, Italy, and Japan to strengthen performance and operational alignment. - Led business development initiatives, conducting internal audits of European subsidiaries and driving the launch of Selectra’s sales operations in Japan, including training local teams in Japan and Thailand. - Designed and implemented new compensation policies tailored to the needs of different business units, improving motivation and performance. - Co-managed a sales organization of 80 representatives across five teams, overseeing daily operations, schedules, and performance targets. - Developed reporting and training tools to improve sales efficiency, supported implementation, and delivered regular performance insights to top management. - Produced monthly forecasts and sales analyses to guide decision-making and ensure alignment with business goals.
Managed international marketing and event projects for Michelin’s key product launches and partnerships, coordinating large-scale initiatives across the automotive and lifestyle divisions. - Acted as co-project manager for the 2015 flagship tourism product launch — MICHELIN CrossClimate — and project manager for six motorcycle product launches. - Oversaw the organization of a high-profile event celebrating the Michelin Lifestyle × Jihua partnership, as well as the coordination of the Michelin booth at the 2015 Frankfurt Motor Show. - Designed event strategies and concepts aligned with communication objectives, marketing messages, and budget constraints. - Led cross-functional project delivery with internal sponsors, steering committees, agencies, and service providers to ensure flawless execution. - Managed detailed budgets, schedules, and logistics, covering transport, hospitality, and on-site coordination. - Developed and implemented communication plans to maximize visibility, brand impact, and audience engagement.
- Business Development : o Created tools, such as dashboards, in order to improve quality processes ; o Managed business relationships and negotiations with the main trading partners ; o Conducted market exploration to partner with additional tourism services providers ; o Set up and followed-up of several Google Adwords campaigns on different services offered ; - Customer relationship management : Welcomed and briefed clients on arrival and assisted them throughout their journey in the country ;