London, England, United Kingdom
As an internationally acclaimed photographer specializing in celebrities, luxury fashion, and beauty, I have spent over 13 years bringing glamour and sophistication to every frame. My work captures the essence of iconic personalities, blending style, artistry, and high-end aesthetics to create striking visuals that stand out in the world of fashion and entertainment. Currently a Senior Creative Photographer at L’Oréal, I lead major campaigns for top-tier beauty brands, directing high-profile photoshoots . My images appear in prestigious publications such as New York Times, Harper’s Bazaar, W Magazine, and The Sunday Times, La Vanguardia. My work with luxury brands like Giorgio Armani Beauty, alongside portraits of high-profile figures, has been showcased in renowned institutions including the National Portrait Gallery and the Indianapolis Museum of Art. With a passion for transforming creative visions into stunning imagery, I collaborate closely with brands and celebrity talent, crafting moments that exude elegance and exclusivity. My portfolio spans editorial, commercial, and portrait photography, showcasing my commitment to capturing the allure of high fashion and the timeless beauty of my subjects. From the fast-paced world of luxury campaigns to intimate celebrity portraits, my creative vision is driven by a love for innovation, beauty, and detail. I continue to push the boundaries of contemporary fashion and celebrity photography, always aiming to inspire and evoke emotion through every project I undertake.
Leading studio and photoshoots for L’Oreal UK brands. Creating high-quality fashion and beauty product imagery both online and in print for L’Oreal UK across Luxury Products (LPD) and Professional Products departments (PPD). Brands: Giorgio Armani, Kerastase, L’Oreal Professional, Matrix, La Roche-Posay, Vichy, SkinCeuticals, L’Oreal Portfolio, The Body Shop. - Art direction for commercials and advertising campaigns for POS posters and editorials. - Stills Photography: Shooting up to 60 different products in a day, in line with predefined styling, 360 degree and still life format for the digital team. Delivering images for e-commerce, banners, and social media. - Model photography: Planning and managing photo shoots production for look books and social media (photography team & budget), selecting locations and props that fit the creative brief within the budget requirements; - Liaising with Marketing dept to obtain/select products and briefing; - Ensuring all the images show the product to its full advantage, adhering to the brand guidelines; - Being innovative regarding lighting and shooting techniques to ensure the L’Oreal products are consistently captured at their maximum potential; - Building strong relationships with stylists, hair-stylists, make-up artists and models to produce all high quality product imagery; - Briefing all studio assistants to ensure best knowledge on all photographic processes; - Editing and retouching with Capture One; cropping, modifying details and resizing; - Assess and check skin tones, adjusting image tints and contrast according to seasonal changes; - Conduct seasonal reviews alongside with the Marketing Team - Documenting events and covering product launches, corporate awards, visual merchandising for store openings; - Covering behind-the-scenes for fashion shows at London Fashion Week, V&A Fashion in Motion and L’Oreal Colour Trophy Awards.
Fashion Photographer on assignment to photograph behind-the-scenes at fashion shows.
Behind-the-scenes for fashion and celebrity portraits
Documenting behind-the-scenes of high-end fashion designers’ shows for Paris Haute Couture, London Fashion Week and Paris Fashion Week. Delivering artistic images used across industry both online and print for Marketing and PR dept: Commissioned In-House by fashion designers (eg. Ralph & Russo, Manish Arora, Desigual), Sponsors (L'Oreal, CND -Revlon) , and magazines (Harper’s Bazaar, Elle UK/International, Glamour UK), management agencies (TCS). Brands: Jean Paul Gaultier, Vivienne Westwood, Ralph and Russo, Elie Saab, Tom Ford, Yohji Yamamoto, Issey Miyake, Anya Hindmarch, Kenzo, Undercover, House of Holland, Topshop, Gareth Pugh, Emanuel Ungaro, Peter Pilotto, JW Anderson, Julien McDonald, Christopher Kane, Simone Rocha and KTZ. - Delivering images that capture the scenic, artistic and aspirational nature of the backstage; - Documenting the preparation of the show focusing on the client brief; - Creating a strong narrative reflecting the mood of each show and designer style, giving the audience the illusion to have been there; - Capturing technical process and beauty shots during make-up and hair preparation; - Delivering beautiful spontaneous images of models getting styled and interacting during line-up; - Shooting First Looks, posed beauty portraits and close-up shoots of accessories; - Using a fresh approach and unusual points of view to document the catwalk; - Proficient use of portable flash lighting and reflectors to achieve high quality glamorous images.