Amy Y.

Social Media Marketing | Digital Content | Community Builder

Greater Seattle Area

About

I've spent the last few years making brands a bit more interesting on social. B2B tech, DTC, everything in between — take something dense or dry and make it worth stopping for. Some days that's turning a product update into something a human would actually read. Other days it's spotting a trend mid-scroll and having content live an hour later. I genuinely love both. The results tend to follow when you care about the craft. I've grown LinkedIn engagement from 3% to 15% in six months, driven 276% YoY growth in post link clicks, and managed partnerships with 30+ global influencers. But the number I'm most proud of is the one nobody tracks — the post that made someone stop, read the whole thing, and share it without being asked. Social is the first place a consumer looks when they discover a brand, yet it's still the last to get budget and the first to get cut. Does that confuse anyone else out there? Outside of work I'm teaching group fitness classes, shooting events, and painting. Basically I just need to be making something at all times. Anyone else?

Experience

  • Digital Content Creator at MoxiWorks
    Dec 2025 - Present · 8 mos

  • Global Social Media & Content Manager at Breville | Sage
    Oct 2023 - Jan 2026 · 2 yrs 4 mos

    Formulate, execute, and oversee Baratza's social media strategy in close collaboration with the Marketing Manager and in coordination with Breville's GTM team. Assist in the implementation of comprehensive campaigns spanning various platforms such as Instagram, YouTube, blogs, and TikTok. Demonstrate effective time management skills, adhere to deadlines, and lead projects to fruition. Regularly monitor and report on campaign performance, social media trends, and industry activity.

  • Media Project Manager at Esportscenter
    2022 - 2023 · 1 yr

  • lululemon (3 yrs)
    • Community Outreach Manager
      Nov 2021 - Aug 2022 · 10 mos

    • Key Leader
      Nov 2020 - Aug 2022 · 1 yr 10 mos

    • Educator
      Sep 2019 - Nov 2020 · 1 yr 3 mos

      • Provide and educate guests experience in the area of products, culture and community. • Communicate with guest company’s special features, benefits, fabric properties and care instructions. • Utilizes the Point of Sale cash system, processes payments, refunds and exchanges and issues gift cards. • Assists in preparing the store for the day including: replenishing garment styles and other merchandise by color, size, and quantity requirements; folding, sizing, and merchandising as required. • Answer phone inquiries; arrange for mail and/or delivery to other locations or warehouse.

  • Cheerleading Coach at Bellevue School District
    Aug 2019 - Jun 2022 · 2 yrs 11 mos

    Conduct regular trainings of cheering and dance routines for 30 Interlake High School Cheerleaders. Evaluate performances of cheerleaders and assigned new routines. Conduct auditions during start of the school year. Train and supervise the performance of the cheerleaders during trainings and performances Motivate 30 cheerleaders to give their best during performance. Conduct stunt and gymnastics training.