San Francisco Bay Area
🚀 Designed automated campaign intake system using Asana, reducing manual project management by 2–3 hours per GTM team member weekly 🚀 Developed advanced audience segmentation to monitor marketing database health and used SQL-driven performance analyses to surface conversion insights to inform email nurture campaign strategies 🚀 Partnered cross-functionally to execute data-driven customer and product campaigns, aligning limited preview product launches with GTM, security, and marketing compliance requirements 🚀 Optimized cross-platform data handoff (events, digital campaigns) between marketing and sales, improving speed and clarity of lead flow
🚀 Spearheaded and launched a centralized GTM Resource Library and Events database, driving 300+ views and enhancing visibility across GTM. Marketing champion and product tester for the Moveworks Platform. 🚀 Provided ongoing campaign effectiveness reporting (pipeline, attribution, opportunity) via Salesforce, Bizible, and Marketo; delivered strategic insights to stakeholders monthly 🚀 Platform admin for Marketo, Splash, and Salesforce, supporting execution needs for Marketing, CS, and Product teams 🚀 Ensured 100% on-time delivery of all email campaigns, webinars, and landing pages through ongoing process optimization and ownership of campaign operations
🚀 Established the company’s first formal campaign operations request and execution process within 3 months of hire 🚀 Built foundational segmentation strategy in Marketo to support targeted campaigns and database health 🚀 Developed onboarding guides and templates to ramp new marketing hires during a high-growth period 🚀 Introduced and maintained a centralized marketing calendar and hosted regular planning meetings to enhance cross-functional coordination
☁️ Marketo Admin responsible for onboarding internal employees and agencies through live trainings and documentation ☁️ Architected asset scoring framework and built new nurture program to align with the adoption of a Multi-Touch Lead Engine marketing model, set up reports to monitor nurture/database health ☁️ Traffic director for global email sends ☁️ Configured API Integrations for demand gen and programs activities ☁️ Troubleshooting Nutanix Test Drive (product demo) operations, ensuring correct workflow and SFDC routing ☁️ Managed 4 email production agencies and individual contractors across APAC, EMEA, and AMER
☁ Spearheaded A/B testing initiative across organic and paid email channels, taking a consultative approach to internal stakeholder requests with email best practices ☁ Redesigned paid email program strategy, responsible for allocating $xxxk budget based on vendor performance, exceeding MQL and SAL goal QoQ ☁ Collaborate cross-functionally with PMM & Programs teams to analyze and refresh global nurture streams for verticals and products ☁ Manage global email communications and set up automated campaigns in Marketo with campaign tracking to measure ROI on all email activities
☁ Transformed design of the subscription/preferences center to align with Nutanix branding ☁ Assisted in the launch of The Forecast by Nutanix (weekly newsletter) and perfected a template to enable PR team to build newsletters easily without HTML/Marketo knowledge ☁ Q/A and schedule daily emails for global Nutanix communications through Marketo ☁ Created database segmentation by region, vertical, and other business parameters ☁ Reported on key email metrics
Pioneered an inbound marketing plan targeting customers, tradeshow leads, and other prospects. Launched company blog, LinkedIn page, and devised a workflow for content Q/A and approval. Spearheaded adoption of Hubspot as the company CRM and led database cleanup initiatives. In conjunction with the SJSU Gary J. Sbona Honors Program (Marketing Department) - Fall 2019: Led a team of four interns in trade show planning. - Spring 2020: Led a team of four interns in digital marketing activities. - Fall 2020: Leading a team of 8 interns in digital marketing activities.
Redesigned company website based on data derived from Google Analytics and Squarespace analytics. Proposed marketing plan to increase company awareness through social media activity, as well as compiling a tradeshow database and attendee list for lead generation within Hubspot. Complete rebranding of SN&N Electronics to reflect updated brand values.
Directed a team of 12 members to implement marketing strategy and sponsorship outreach plans for securing project funding from local engineering companies. Oversaw event planning, graphic design, social media, and finance committees. Submitted purchase orders and processed reimbursements, as well as membership services.
Create graphics for all Spartan Hyperloop channels including presentation boards, sponsorship packages, and online graphics (social media and website) by collaborating with engineering sub-teams to establish a unique brand image.
Responsible for managing Certificate of Insurances for 9 jobsites simultaneously, creating spreadsheets, confirm and filing contracts, waivers, and bills.