Brussels, Brussels Region, Belgium
As CEO & Co-founder of Gondola Food Service, I’m on a mission to transform the food service industry with data-driven insights and smarter decision-making. With 16 years in the corporate world, including 10 years at Unilever, I’ve developed a deep understanding of consumer goods channels (e-Commerce, Retail, Out-Of-Home) and categories (Beauty & Hygiene, Home Care, Ice Cream). I believe in hands-on leadership leading from the field, not the sidelines. At Gondola Foodservice, we’re bridging tradition and technology to help businesses adapt, grow, and thrive in a fast-evolving market.
Category: Ice Cream Channel: "In-Home" | Grocery Retail Unilever Ice Cream is the first Ice Cream Company worldwide with brands such as Magnum, Ben&Jerry, Cornetto Twister, Carte D'Or, Grom. Lead a direct team of 6 managers and a community of 100 people, responsible to develop best-in-class category growth management and commercial strategies fueled by net revenue management. Our territory is Grocery Retail in Europe accounting for ~ Eur 6 billion Sales Value, 25% of total Ice Cream Company.
Category: Ice Cream Led the creation of the Unilever Ice Cream Global Customer Strategy & Planning team, delivering comprehensive analyses and strategic recommendations across Category Management, Planning & Operations, and Net Revenue Management. **Key Achievements** • Conducted in-depth diagnostics and provided actionable recommendations on market dynamics (size, growth, channels, customers, competition), organizational capabilities, brand & format play, pricing, and promotional effectiveness. • Developed new Category Value Drivers and crafted Customer & Category Growth Strategies, delivering significant improvement in AGS score. • Identified and proposed solutions to bridge capability gaps in data and tools to deliver commercial & execution excellence.
Category: Ice Cream Channel: eCommerce / Quick Commerce (Food & Grocery Delivery) & Out-Of-Home Driven by the ambitious goal of delivering ice cream to any consumer, anywhere in the world, within 30 minutes. Led a team of 6 FTEs and a community of 70 people, forging partnerships with QSR chains, food delivery platforms, and grocery pure players across 35 markets globally. Member of the Customer Development Leadership Team and reporting to Chief Digital & Commercial Officer. **Key Achievements** • Achieved remarkable growth, scaling the Ice Cream Delivery Business 10x to Eur 1 billion in Sales between 2019 & 2022. • Forged Strategic Commercial & Marketing Partnerships with Delivery Platforms, QSR chains & Grocery Pure Players. • Developed and implemented new innovative Go-To-Market Strategies.
I managed commercial negotiations, assortment planning, promotions strategy, and category development projects with Delhaize and Metro. During a challenging employee strike at Delhaize, I implemented creative supply chain solutions to ensure uninterrupted store deliveries. I also co-developed and implemented the first ePOS system in Belgium to optimize retail operations.
Acted as General Manager to set-up from scratch, develop and manage a consulting business unit of 19 consultants and a yearly turnover of Eur 2 millions. My responsibilities encompassed acquiring a solid client portfolio, recruiting & developing a team, and defining commercial strategies to drive growth & profitability.
Business Analyst for BNP Paribas Fortis Equity, Commodities and Derivatives trading desk. I gathered & analyze requirements to improve front-to-back systems and developed new reporting tools.