Amaury de La Bastie

Sales Director | B2B Automotive & Special Vehicles | Strategic Partnerships | Key Accounts | International Business Development | Central Europe & Germany | Industrial Innovation | Intercultural Leadership

Lippstadt, North Rhine-Westphalia, Germany

About

► What Drives Me - Identifying and developing high-impact business opportunities in the automotive and special vehicles industries. Building sustainable partnerships, fostering dialogue between technological innovation and economic performance, and thriving in complex multicultural environments. - Turning industrial challenges into commercial successes through a structured, collaborative, and solution-oriented approach. ► My Positioning - Combining a strong industrial background with a sharp sense of international business development. - My role: to create long-term value for my clients and partners while adapting to operational realities on the ground. - Acting with agility at the interface of technical teams, procurement, project management, and strategic decision-makers, placing human relationships and rigor at the heart of every negotiation. - Bridging innovation and industry, supporting international growth dynamics, and actively contributing to the structuring of strategic partnerships. ► Keywords Business Development | Automotive Industry | OEM | Special Vehicles | Strategic Partnerships | Central Europe | Germany | Complex Sales | B2B | Intercultural Leadership | Innovation | Key Account Management | Sustainable Mobility | International Growth | Industry 4.0 | High-Stakes Negotiation

Experience

  • FORVIA HELLA (Full-time · 14 yrs 8 mos)
    • Sales Director - Lighting International Customers
      Apr 2020 - Present · 6 yrs 3 mos

      ►Mission: • Identify the forthcoming business opportunities of customers Renault, Stellantis, Nissan. • Promote HELLA technology roadmap (Tech shows). • Co-define with Program Management the acquisition targets & strategy. • Manage and coordinate an international team of sales account managers to acquire new business. • Animate Value Optimization activities and workshops. • Managing crisis resulting of the disrupted automotive market conditions: shortage of electronic components, request for inflation compensation, volume decrease claims. ►Achievements: • Preparation and initiation of Inflation compensation and volume claims. • Actively developing /maintaining a fruitful collaborative customer relationship. • Fostering the team’s fighting spirit within challenging market conditions. • Supervising project acquisition process.

    • Account Manager HELLA Original Equipment – Renault Lighting
      Nov 2015 - Mar 2020 · 4 yrs 5 mos

      ► Mission: Lead sales interface for Renault lighting projects, managing acquisition, development, and change processes across international teams and production sites in Europe and Asia. ► Achievements: • Secured multiple new lighting projects (e.g., LED fog lamps, Trafic and Master headlamps). • Drove full project acquisition process: strategy, quotation, and negotiation. • Managed complex change requests across multiple project phases (e.g., Espace, Zoé, Twingo). • Maintained accurate reporting through Salesforce and pricing tools.

    • Technical Sales Engineer HELLA – Special Original Equipment Department
      Nov 2011 - Oct 2015 · 4 yrs

      ► Mission: Manage and grow key accounts in Agricultural and Construction Equipment sectors, with responsibility for technical sales and customer development. ► Achievements: • Increased portfolio turnover. • Expanded client base (e.g., Sandvik, Exel Group). • Represented company at key international trade fairs (Agritechnica, Bauma, SIMA, Intermat).

  • Co-Founder & Managing Director – start-up at Locktech - High-Security Electromotorized Door-Locks Manufacturer
    Jan 2000 - Oct 2011 · 11 yrs 10 mos

    ►Mission Launched and led an entrepreneurial venture in the high-security building sector, leveraging patented technology to design and market innovative electro-motorized door-locking systems tailored for high-security access control infrastructures. ►Achievements • Built the company from the ground up: from technical concept to patented product, industrialization, certification, and commercialization. • Pioneered innovation: engineered a unique locking mechanism adapted to demanding building security applications (resilience, usage cycles). • Established strategic B2B partnerships: signed agreements with security systems integrators and technical door manufacturers; developed key accounts in banks, postal and telecoms critical infrastructures. • Drove sustainable growth: maintained a profitable, independent business for over a decade in a highly competitive market.