San Francisco, California, United States
👋 I'm a Product Manager with six years of experience in both enterprise SaaS and B2C companies. Most recently, I was the founding PM of Surfline's e-commerce marketplace, connecting our 2.5 million users with the right surf products from our partner brands. Having grown my career in startups, I feel comfortable with ambiguity, collaborating closely with leadership, engineers, and designers, driving the product strategy and roadmap, and digging into my own data. I also love the technical side of PM, and am happy to write a bit of code when the opportunity presents itself. ​ In my spare time, I've been cycling, pottery-ing, and getting to know the Bay Area. I'm always open to restaurant recommendations, and a discussion about Stardew Valley.
Surfline is the world’s leading surf forecasting app: surfline.com - Led the launch of Surfline’s e-commerce marketplace from 0 to 1; grew from no website or inventory to featuring 27 brands and ~600 products, on track to do $250k in sales in the first year - Established a business strategy and KPIs based on user studies and competitive/industry research; planned and executed a supporting product roadmap and engineering budget - Delivered MVP website and Native app integration in collaboration with a designer and engineer - Acted as SME to establish operational strategy for all stakeholders (i.e. customer support, finance, legal, and marketing), ensuring a smooth launch - Led execution with external stakeholders including software providers, supply chain partners, and retailers - Owned all e-commerce operations/supply chain responsibilities, including margins calculations, 3rd party system implementation, merchandising, and more, ensuring the store’s operation and success - Unblocked a feature launch by creating a Python script that integrated with a 3rd party API, enabling bulk tagging of inventory (a feature that was absent from the system's UI) - Conceptualized and launched an industry-first user generated content strategy, activating Surfline’s 2.5 million+ users to contribute in-depth product reviews, fortifying Surfline's competitive edge and improving shopper trust - Developed a new on-product communication strategy; projected to increase engagement >10x on core on-platform communications
Turvo is an enterprise supply chain collaboration and visibility platform. Acquired by Lineage Logistics/Bay Grove. - Conceptualized and launched a collaboration and visibility product for 3PL inventory data, saving warehouse staff time and reducing liability; Tracked 29 million+ inventory records, accounted for >50% of Turvo’s ARR, and enabled the Lineage acquisition - Conducted user research and market analyses and collaborated with internal teams to define the product roadmap, ensuring relevance for customers of all sizes - Drove development of core product features, including order management, master data sharing, cross-tenant collaboration, and exceptions/notifications - Collaborated with a designer, PM, and global engineering team of 16 people - Led leadership and customer briefings to align on executive strategy, delivery timelines, and urgent escalations - Reported directly to CPO. Promoted 3x in 2 years. Hired and managed a direct report (product manager)