United Kingdom
I run MOO Business Development, where we work with B2B tech companies (SaaS, software development, cybersecurity) to support outbound sales efforts and generate qualified business opportunities. The work is focused on practical execution rather than theory. We help companies by: • identifying and defining Ideal Customer Profiles (ICPs) • researching and sourcing relevant prospects many tools and enrichment platforms • setting up and managing outbound campaigns across LinkedIn and email • managing direct communication and lead qualification • supporting sales conversations, follow-ups, and pipeline development • creating supporting content (LinkedIn posts, articles, and campaign assets aligned with target markets) • tracking activity and reporting on campaign progress and results The goal is to start relevant conversations with the right people and turn them into real sales opportunities. Alongside MOO, I’ve worked in B2B sales and business development roles across agency environments, EU project coordination, and field sales, which gives me experience across both structured and hands-on commercial work. I’m comfortable working in roles that combine sales, outbound execution, and client communication, whether that’s in a startup, agency, or internal growth team.
Founder | Growth & Business Development • Built and executed outbound systems across LinkedIn and email for tech companies (SaaS, software development, cybersecurity) • Defined ICPs and sourced high-quality prospects using LinkedIn Sales Navigator and Apollo • Designed and managed end-to-end outreach campaigns including messaging, sequencing, follow-ups, and lead qualification • Led human-driven conversation management, qualifying prospects through direct communication and filtering non-fit leads early in the funnel • Closed and onboarded B2B clients with annual contract values ranging from €10K–€50K , covering outbound systems and ongoing campaign management • Owned full campaign lifecycle: • market research and targeting • messaging and copywriting • campaign setup and optimisation • lead qualification and handover to client sales teams • Developed and executed LinkedIn content strategies aligned with outbound campaigns: • 7+ posts per client monthly (articles, posts, polls) • 1000+ pieces of content created (copy + visuals) • region- and industry-specific content aligned with ICPs and target markets • Created sales and marketing assets including case studies, long-form articles, and branded visuals (Canva, AI tools) • Managed multiple client accounts across UK, EMEA, and global markets Tech stack: LinkedIn Sales Navigator, Apollo, Skylead, ActiveCampaign, Zoho, Hubspot (CRM), Notion, ClickUp, Clearcue, Canva
Managing Director (Project & Operations Support) | Zenos • Supported coordination and delivery of EU-funded projects (primarily Erasmus+ initiatives) • Assisted in end-to-end project management including planning, implementation, and reporting • Contributed to writing and preparation of project proposals, applications, and documentation • Worked on project communication and dissemination activities, including social media content and outreach materials • Produced written content for project reports, stakeholder communication, and public-facing materials • Supported implementation of education, sustainability, and social impact initiatives across multiple projects • Collaborated within a multidisciplinary team (economics, law, IT, engineering) on international project delivery • Assisted in aligning project outputs with EU funding requirements and reporting standards • Managed project communication across multiple platforms and tools, ensuring coordination between distributed teams and stakeholders Tools & platforms: Slack, Microsoft Teams, Monday.com, Trello, Notion, Google Workspace, Canva, project documentation & reporting tools, social media management tools
Sales & Marketing Specialist | London, UK • Joined a London-based B2B growth agency and worked across full-cycle sales and marketing operations in a multi-client environment • Managed international accounts across UK, Eastern Europe (Poland, Balkans, Turkey), and US markets • Worked primarily with SaaS, fintech, and cybersecurity companies on outbound and demand generation initiatives • Executed end-to-end client delivery across sales and marketing functions: • outbound campaign execution (LinkedIn, email, cold outreach) • lead qualification and pipeline management • discovery and sales calls with prospects • ongoing client account management and communication • Built and managed email marketing systems using ActiveCampaign, including newsletters and automated sequences • Created and tracked sales proposals using BetterProposals with engagement insights • Supported conversion process through structured follow-ups and direct prospect communication • Closed B2B service contracts with annual contract values of £15K–£50K across SaaS, fintech, and cybersecurity clients • Produced marketing and sales assets including landing pages, email copy, and campaign materials • Worked closely with senior leadership and operated across multiple functions beyond assigned role scope • Gained hands-on experience in CRM-driven outbound systems, multi-market campaign execution, and full-funnel B2B growth operations Tech stack: LinkedIn Sales Navigator, Apollo, Lusha, ActiveCampaign, Skylead, GoHighLevel, BetterProposals, Loom, CRM systems (HubSpot/others exposure), ClickUp
Pharmaceutical Sales Representative • Launched and introduced a new pharmaceutical product (Orabloc dental anaesthetic) into a competitive national market • Managed full sales process independently, including strategic planning, outreach, and territory coverage • Built and executed market entry approach against established competitors in the dental segment • Developed and maintained relationships with dental clinics and healthcare professionals across the country • Conducted product education and sales presentations to support adoption and usage • Identified and targeted key accounts through structured field research and prioritisation • Achieved significant market penetration (40%+ coverage) within three years of independent territory management • Operated without field support, managing entire sales cycle autonomously • Handled deal closure, client communication, and ongoing account management across assigned region Tools & reporting: CRM systems (basic usage), Microsoft Excel, Email, Mobile communication tools, field sales reporting tools