Amanda Scott Blair

Strategic Partnerships | Emerging Tech | GTM Strategy

Brooklyn, New York, United States

About

I build partner ecosystems that become core to how a company grows. At 8th Wall, acquired by Niantic, I scaled a global agency network from scratch to 60+ partners and structured enterprise partnerships with Fortune 500 brands including Diageo, Estée Lauder, and McDonald's. I specialize in the full partnership lifecycle: identifying the right partners, structuring commercial agreements, and turning relationships into measurable revenue. Having navigated a startup through acquisition, I understand how partnership strategy has to evolve as a company scales. Open to partnerships roles at growth-stage platforms where ecosystem strategy is central to GTM.

Experience

  • Niantic, Inc. ()
    • Head of Strategic Partnerships (8th Wall)
      Jan 2024 - Apr 2026 · 2 yrs 4 mos

      - Sourced, negotiated, and closed strategic partnerships with Fortune 500 brands including Diageo, Estée Lauder, Unilever, WPP, and Publicis following the 8th Wall acquisition, scaling from a startup product to a global enterprise platform and exceeding retention and expansion quotas by over 25%. - Championed AI as a business priority by launching 8th Wall's first generative AI features, unlocking market demand and expanding reach with new brand categories. - Led private beta programs for 10+ product features, securing 5 pre-launch commitments that confirmed commercial viability and converted to post-launch revenue.

    • Enterprise Partnerships Lead (8th Wall)
      Mar 2022 - Dec 2023 · 1 yr 10 mos

      - Promoted to Head of Strategic Partnerships for exemplary performance in revenue growth and strategic partnerships. Led highest-value customer relationships at Niantic following 8th Wall acquisition, scaling from startup to enterprise SaaS platform.

  • Head of Account Management at 8th Wall
    Sep 2021 - Mar 2022 · 7 mos

    - Built the 8th Wall partner network from scratch, scaling it 400% across North America, EMEA, and APAC to reach 60+ global agencies, establishing a commercial foundation that supported the platform's eventual acquisition by Niantic. - Identified and pursued new business opportunities including McDonald's and Red Bull, converting short-term projects into strategic partnerships. - Developed internal workflows and sales playbooks for sales, marketing, and product teams, accelerating partner engagement by 67% in an early-stage market.

  • Account Manager at Anchor Worldwide
    Apr 2021 - Sep 2021 · 6 mos

  • Elephant ()
    • Client Manager
      Feb 2020 - Apr 2021 · 1 yr 3 mos

    • Project Manager (Associate Producer at Apple)
      Mar 2019 - Feb 2020 · 1 yr

  • Creative Producer at Paramount+
    Oct 2015 - Mar 2019 · 3 yrs 6 mos