New York, New York, United States
Accomplished consumer marketing professional in the trade publishing and media industry. Demonstrated ability in a senior management capacity with 15+ years experience in project management, strategic brand management, digital marketing, social media, advertising, promotional content development, retail marketing and merchandising, event production, copywriting, sponsorship marketing, and licensed partnership campaigns.
Directed marketing and publicity campaigns for 35 titles annually. Managed trade and consumer marketing strategy for iconic brands, acclaimed authors, television personalities, and popular food bloggers, including Food Network’s Valerie Bertinelli and Martina McBride, NBC Today’s Siri Daly, The Faux Martha’s Melissa Coleman, James Beard Award-nominated Chef Todd Richards, and The Vegan 8’s Brandi Doming. Primary advertising and digital marketing contact for internal magazine brands including People, Real Simple, Food & Wine, Southern Living, Cooking Light, Sports Illustrated, Sports Illustrated Kids, TIME, and TIME for Kids.
Managed marketing and publicity campaigns in the Time Inc. Books trade division for iconic brands Sports Illustrated Kids, TIME for Kids, Real Simple and Oxmoor House cookbook authors including Food Network host Valerie Bertinelli, Top Chef's Sam Talbot, and TODAY Food contributor Ryan Scott. Marketing liaison and promotional strategy lead for licensed publishing partnerships with Discovery Communications, Animal Planet, and Ball Canning/Jarden Home Brands.
Dedicated to providing stellar marketing consulting and project management services to help clients effectively implement marketing campaigns and successfully achieve marketing goals. Special focus includes: - Brand Management - Digital Marketing Strategy - Social Media Marketing - Digital Content Development - Copywriting - Event Planning - Partnership/Sponsorship Marketing Outreach Publishing Clients include: Abrams Books - Stewart, Tabori & Chang Simon & Schuster Publishing - Atria Books - Margaret K. McElderry Books - Atheneum Books for Young Readers - Simon Spotlight Projects include: - Created and executed partnership marketing campaigns with the following brands to support Jennie Schacht's I SCREAM SANDWICH! cookbook launch: KitchenAid, Silpat, Tovolo, King Arthur Flour, LorAnn Oils, Edward & Sons, and The Vanilla Company - Developed digital content for Rachael Ray's enhanced multimedia Smart Books including THE BOOK OF BURGER, MY YEAR IN MEALS, and WEEK IN A DAY - Produced publisher-sponsored author event at BookExpo America Trade Show to celebrate THE MORTAL INSTRUMENTS: CITY OF BONES book series - Co-managed execution of William Joyce's RISE OF THE GUARDIANS Movie Tie-In Publishing Program marketing campaign
Developed HarperTeen's multi-platform digital marketing programs and co-led division's teen digital strategy to effectively grow site traffic, increase brand awareness, and drive fan engagement. Worked with diverse portfolio of HarperTeen's New York Times bestselling authors and brands including: - Veronica Roth's DIVERGENT - L.J. Smith's THE VAMPIRE DIARIES series - Sara Shepard's PRETTY LITTLE LIARS series - Lauren Conrad' s L.A. CANDY series - Michael Grant's GONE series - Kelley Armstrong - Kim Harrison - Melissa Marr - Lauren Oliver - C.S. Lewis's The Chronicles of Narnia - Shel Silverstein Estate
Managed the development and execution of national multimedia marketing campaigns in the Children's Books division for key franchise properties, high-profile authors/brands, and 45 titles annually targeting teens, middle grade readers, educators, and parents including: - C.S. Lewis's The Chronicles of Narnia - Shel Silverstein Estate - If You Give A… series by Laura Numeroff - Chef Emeril Lagasse - Maurice Sendak - Eric Carle - Jamie Lee Curtis - Jenna Bush - Queen Latifah - Robert Sabuda Secured and implemented strategic cross-promotional partnerships with leading entertainment and consumer products companies including: - Walt Disney Pictures - Walden Media - Nestlé - Food Network - Wilton - Chick-fil-A Restaurants - CoverGirl - Tony & Tina Cosmetics - Karen Neuberger Pajamas - Simon Malls