Liverpool, England, United Kingdom
Hello! (: I’m a communication, marketing, and content professional with 10+ years’ experience helping brands plan, create, and deliver meaningful digital campaigns. My work sits at the intersection of strategic communication, creativity, and delivery, turning ideas into structured campaigns, improving workflows, analysing results, and helping brands connect with the right audiences across social, email, content, and digital platforms. With an MSc in Strategic Communication and a Bachelor’s in Communication and Multimedia, I combine academic insight with hands-on experience across B2B and B2C projects, including education, legal, tech, wellness, publishing, e-commerce, and creative industries. Portfolio & contact: amandatelo.com | [email protected] Let's connect!
At AllAboutLaw, I manage and develop the brand’s organic social media and brand ambassador activity, and lead audience engagement across social, email, and campaigns to support lead growth. Key responsibilities: - Lead the strategy and activation of organic social media across TikTok, Instagram, and LinkedIn. - Shape platform-specific social plans by translating campaign priorities into content direction and publishing schedules. - Ensure social activity aligns with brand guidelines, tone of voice, and the wider marketing calendar. - Brief and coordinate copywriters, designers, and stakeholders to deliver consistent, high-quality social content. - Manage and evolve the brand ambassador and influencer programme in line with campaign objectives. - Build and maintain segmented email journeys aligned with audience and campaign strategy. - Analyse performance across social, email, and ambassador activity, using insights to optimise engagement and results. - Conduct social listening and competitor monitoring to inform engagement tactics and content decisions. Tools: Notion · Clickup · Manychat · SocialBu · Meta Business Suite · Mailchimp · Google Drive · Discord
At Malex Consulting, I worked with a diverse portfolio of clients, including magazines, veterinary brands, and e-commerce companies, supporting their digital growth through strategic social media, content planning, and audience engagement. Key responsibilities: - Planned, created, and analysed organic social media strategies across multiple brands within Malex’s client portfolio. - Produced and optimised social content and marketing assets to support campaigns, launches, and ongoing brand activity. - Designed and formatted social media visuals, carousels, and posts aligned with each brand’s tone of voice and objectives. - Managed content calendars and scheduling across platforms including LinkedIn, Instagram, Facebook, and X. - Coordinated closely with clients, freelancers, and internal teams to refine messaging, brand voice, and creative direction. - Supported campaign planning, KPI tracking, and performance reporting, translating insights into actionable improvements. - Created and formatted PDFs and promotional assets for magazines, veterinary initiatives, and digital campaigns. - Reviewed, proofed, and scheduled content to ensure consistency, quality, and timely delivery. - Contributed to ongoing strategy optimisation, identifying opportunities to improve engagement and content performance. Tools: Canva · SocialBu · Meta Business Suite · Google Drive · Adobe Premiere Pro · Slack · Notion
Led the setup and strategic alignment phase of AllAboutLaw’s Social Media Strategy, a multi-phase project designed to strengthen the brand’s digital presence, streamline content operations, and drive qualified leads. Key responsibilities: - Delivered Setup & Strategy Alignment - Audited and optimised existing social media platforms (LinkedIn, Instagram & TikTok) - Created a comprehensive content calendar structure in Notion to manage evergreen, lead-generation, and client content. - Set up automation tools and ManyChat workflows to streamline engagement, lead capture, and audience segmentation. - Established KPI tracking and reporting systems to measure engagement, reach, and conversion. - Designed initial content batches and workflow templates for internal teams and student contributors. - Collaborated with internal stakeholders and external freelancers to ensure brand consistency. - Defined onboarding, training, and automation frameworks Tools: ManyChat · Canva · Meta Business Suite · SocialBu · Notion · Google Drive · Discord
At Boost and Bloom, I planned, created, and managed digital content for coaches, podcasters, authors, and creative entrepreneurs, helping them communicate with authenticity, clarity, and purpose. Key responsibilities: - Developed content strategies tailored to each client’s brand goals and audience. - Created and scheduled multi-platform content, including carousels, videos, reels, and written posts. - Produced and edited video podcasts, ensuring consistency across visual, audio, and captioned formats. - Designed PDF guides, marketing materials, and email visuals to support launches and evergreen content. - Managed content calendars to maintain consistent posting and audience engagement. - Collaborated with clients to repurpose long-form content (e.g., podcasts and videos) into short-form social assets. - Oversaw creative direction and ensured brand consistency across all platforms. Tools: Canva · Asana · Slack · Adobe Premiere Pro · Adobe Photoshop · Google Drive · Meta Business Suite
Social media strategy, content creation, and organic online performance for Legal Buddy and Suzanne Dibble. - Created, scheduled and repurposed 1000+ short-form and long-form content, like social media posts (copy, video and graphics), articles and newsletters to support brand awareness, campaigns, product launches, and events. - Designed 100+ marketing assets, including PDFs (Checklists & Guides), landing page resources, banners, event materials, and webinar resources. - Developed FB images and promotional content for multiple campaigns - Tracked KPIs to maintain consistent growth across social media and organic content. - Optimised membership resources to improve usability and engagement. - Led project management for social media and content campaigns, coordinating with different teams to meet deadlines and ensure seamless execution. - Hired and managed freelancers for specialised projects, including video animation and automation, ensuring quality and alignment with brand goals. Technical skills: Canva, Adobe Suite, WordPress, Manychat, Slack, Asana, ClickUp, Google Analytics