San Jose, California, United States
I am a graduate from California Polytechnic State University with a degree in Recreation, Parks and Tourism Administration with a concentration in Sports Management. My experience in college athletics, AHL, NHL, NBA G League and community outreach programs such as Special Olympics have expanded my knowledge in marketing, promotions, community relations, and communication. I’m energized by interaction and work well in a work environment that allows me to utilize my people skills and feed my love of sports.
◼︎ Leads a team of marketing professionals to execute campaigns across multiple channels, including digital advertising, social media, email marketing, and partnerships. ◼︎ Orchestrats consistent expansion of SCW social media channels, cultivating a dedicated following of 339,877 across Instagram, Facebook, Twitter, and TikTok during the 2022-23 season. ◼︎ Demonstrated remarkable growth by increasing our SCW Insider database from 17,569 to 24,922 (41.85%) in 2023. ◼︎ Collaborated with cross-functional teams to align marketing efforts with business objectives and drive revenue growth. ◼︎ Analyzed market trends, customer insights, and competitive landscape to identify growth opportunities and optimize marketing campaigns ◼︎ Skillfully conceptualized, developed, and led the comprehensive creation of the Santa Cruz Warriors app, resulting in its outstanding accomplishment of garnering 5,000 downloads in its inaugural year of release. ◼︎ Established and maintained relationships with key stakeholders, including media partners, vendors, and influencers, to enhance brand positioning and drive customer engagement.
▪ Led the department in developing and managing comprehensive marketing campaigns for overall team and arena branding, ensuring a cohesive and impactful brand presence. ▪ Effectively supervised a team of two in-house graphic designers, overseeing timelines, providing clear design direction, and ensuring the successful production of all marketing projects. ▪ Developed and executed engaging email campaigns through the Adobe Campaign CRM system, collaborating with various SCW departments to effectively reach the Warriors Insider lists. ▪ Spearheaded the design, updating, and copywriting for all aspects of the SCW team website, ensuring a compelling online presence. ▪ Managed the social media content strategy and creation, including Facebook, Twitter, Instagram, and YouTube, resulting in a 12.6% increase in followers during the 2020-21 season. Additionally, achieved exceptional metrics, surpassing 33 million impressions and elevating the engagement rate to an impressive 29.9%. ▪Collaborated closely with internal departments, Golden State Warriors, and NBA G League Marketing departments to align marketing initiatives and achieve overarching goals. ▪ Successfully facilitated the promotional schedule and sourced/secured giveaway items through vendor partnerships. ▪Developed all in-game and arena graphic needs for each home game production, ensuring a visually compelling and cohesive fan experience. ▪ Managed the Team Photographer/Videographer, overseeing video and photo production for community event recaps, season ticket holder events, educational and youth programs, and partnered content. ▪ Took charge of media purchasing and creative traffic for all advertising channels, including print, web/social, digital, and radio. ▪ Produced all copy for website, email campaigns, and social media, maintaining a consistent brand voice and driving engagement.
◼︎ Developed and managed an extensive lineup of twelve themed ticket packages, five theme nights, seven themed specialty jerseys, and ten full arena giveaways, resulting in increased single game ticket sales. ◼︎ Efficiently managed marketing assets and collateral to support new business sales, including season tickets, partial plans, and group sales. ◼︎ Pioneered innovative brand activations such as Teal Houses and See the Puck, effectively raising awareness of the Sharks brand, fostering a strong sense of community among loyal fans, and driving data capture for lead generation. ◼︎ Oversaw Sharks Internal and External Advertising Plans across various mediums, including TV, radio, outdoor, and in-game promotions. ◼︎ Created compelling media copy for TV, radio, in-arena, website, and social media ad campaigns, ensuring a consistent brand voice across platforms. ◼︎ Approved and successfully rolled out schedules for TV, radio, and in-game assets, ensuring timely and impactful execution. ◼︎ Played a key role in the development and launch of the award-winning Sharks for Life "We Cheer for You" and "It's Better in Our House" television campaigns. ◼︎ Managed the San Jose Sharks Prospect Scrimmage during Rookie Camp, coordinating all logistics and ensuring a successful event. ◼︎ Led the City Playoff Activations Plan during Sharks Playoffs, collaborating with city foundations, representatives, and local businesses to create engaging fan experiences. ◼︎ Organized Sharks youth marketing and educational programs, including Reading is Cool, Kids Club, and Little Sharks events, fostering engagement and promoting the Sharks brand among young fans. ◼︎ Took charge of hiring, training, and developing new employees within the Marketing department, ensuring a high-performing team. ◼︎ Monitored departmental budgets, ensuring efficient allocation of resources and adherence to financial targets.
▪Coordinated twenty five themed ticket packages, ten theme nights, and twenty full arena giveaways to drive single game ticket sales ▪ Manage marketing assets to support new business sales via season tickets, partial plans, and group sales ▪ Manage innovative brand activations that bring awareness to the Sharks brand, foster a sense of community to the Sharks loyal fans while driving data capture to gain new leads (Teal Houses, See the Puck) ▪ Maintain relationships with internal and external media partners ▪ Build TV, Radio, and In-game assets schedules ▪ Wrote all media copy for TV, Radio, In-Arena, Website, and Social ad campaigns ▪ Manage seven specialty jersey dates that drives sales and encourages fan engagement ▪ Liaison for the Sharks when working with other Bay Area Teams for Bay Area Unite Nights ▪ Manage City Playoff Activations Plan during Sharks Playoffs with city foundations, city representatives, and local businesses ▪ Oversee Playoff Giveaways (Rally Towels, Commemorative Ticket) and Opening Light Show ▪ Managed San Jose Sharks Special Events ( Fan Fest, Prospect Scrimmage, and Rookie Showcase)
Game day Coordinator for the 2015 – 2016 season Managed San Jose Barracuda game day staff and game day duties Managed part -time staff scheduling Managed payroll Managed and executed promotions and marketing activations for Barracuda and Sharks games
Community relations & events representative team for the 2015 – 2016 season Promotional Events throughout the Community Execute all in-game promotions Assist in set-up and break-down of Warriors Facility at home games
Marketing and promotion for the 2014- 2015 baseball season Responsible for signing up Charity Partners for home games Communicating with sponsors Plan, implement and manage, and staff the Blues marketing booth at the local Farmers Market Attending other community events Execute all on-field and in-game promotions Assist in set-up and break-down of Blues Facility at home games
Work with the athlete at practices and tournaments Set-up and break-down tournaments Organize various events in the community Coached track and field at the Summer Regional Games 2013 Fundraising and donations