Washington, District of Columbia, United States
+ Launched and scaled Peblla’s SMS marketing strategy, leading a team to achieve a 62.3% participation rate, 4.7% conversion rate, and $19 return for every $1 spent—accounting for over 60% of total order volume for a major beverage brand. + Directed a company-wide SEO expansion, growing target keyword coverage from 100 to 2,000+, resulting in a 300%+ increase in organic traffic and top rankings across multiple SaaS-related search categories.
+ Led trade show initiatives, partnering with sales teams to develop marketing materials (banners, brochures, pitch decks, videos), enhancing brand presence at 5+ national and local events. + Revamped Peblla’s SEO strategy, leveraging SEMrush to identify high-impact keywords and writing 40 optimized blogs in one month, elevating 10 targeted keywords from page 50 to page 1 on Google Search. + Increased website traffic from 30 to 1,000+ daily visitors by executing a comprehensive SEO overhaul, rewriting website content, and partnering with the design team to rebuild the entire website.
+ Managed social media marketing for 5+ retail locations; designed engaging Instagram content using Canva and CapCut, kept a 2-posts-per-week schedule, and drove a 25% increase in audience engagement. + Boosted online reputation, overseeing 100+ store profiles on Google Maps and Yelp, increasing review response rates from 30% to 100% and improving average ratings by 0.2 stars. + Increased monthly sales by over $1,500 per store across 10 boba tea businesses by analyzing sales data, consulting with owners, and developing tailored promotional strategies. + Rebuilt Peblla's Help Center by rewriting 397 website articles to introduce system backend functionalities and product features, achieving a 90% increase in positive user feedback.
+ Spearheaded funding events connecting over 20 representatives from ERAU’s undergraduate research programs and philanthropy council with 40 student research teams, fostering collaboration and securing funding opportunities. + Mentored 15 research teams by refining project proposals, enhancing presentation skills, and improving PowerPoint design, facilitating over $20,000 in philanthropic contributions.
+ Tutored and mentored more than 150 students enrolled in microeconomics, macroeconomics, managerial economics, air transport economics, calculus, financial accounting, corporate finance, and Mandarin courses; recognized as tutor of the month for expertise in the field. + Coordinated Microeconomics exam preparation sessions twice a semester totaling 25 students a session to create a comprehensive academic environment resulting in improved grades of up to 20%. + Authored action plans standardizing academic goals for failing students by providing educational assistance through review, clarification, and explanation of material; resulted in student improvement by 15%.
+ Conducted weekly tutorials to two class sections containing 20 students each; instructed language concepts conveying importance and relevance grounding material to English speakers. + Consulted with professors to build and organize course materials supporting College of Arts & Science objectives; facilitated comprehensive academic support and tutorials in one-to-one study sessions.
+ Initiated and led the creation of detailed Gantt charts using Smartsheet to track project milestones, dependencies, and deliverables, optimizing workflow and ensuring on-time completion of objectives. + Conducted global market research to assess business model feasibility, while supporting weekly client updates to ensure transparency and meet deadlines in the World View consulting capstone project.
+ Provided ITS Norway with an accurate overview of automotive test sites in the United States. Identified automated technology efforts within the United States transportation industry and created a list of potential partners positioned in the transportation industry. + Investigated 20 automotive test sites to analyze the current American automotive market, established the scope of competitor interests and market capital; networked to provide ITS Norway with updated and innovative technologies still in development. + Reviewed American federal and state regulations about automotive production in the current fiscal 2022 market; researched local state automotive technology trends to overview customer expectations geographically.