New York, New York, United States
An international marketing executive with over 15 years experience in premium and luxury brands, Amanda has led large marketing teams and handled multi-million dollar budgets for well-known brands such as Perrier-Jouët Champagne, Dom Perignon Champagne and Absolut Vodka. She has a range of experience from start up to global companies like Pernod Ricard with 18,000 employees worldwide and $12 B in revenue. Her expertise lies in strategic brand building, digital marketing, and innovation development. She also has experience in media campaign development, merchandising and large scale event programming, driving significant growth with a data driven and creative approach. Amanda has an M.A. from Columbia University and a B.A. from the University of California, Berkeley and is fluent in French, speaks Spanish and has a basic knowledge of Italian. she has advanced skills in VIP, Tableau, Nielsen, Google Analytics, Adobe Acrobat and more. Her strengths are creative problem solving, storytelling and connecting people.
Founded in January 2023, Luxury Spirits is a startup family owned spirits importer which includes brands such as Flor de Cana Rum and Camus Cognac in its portfolio. Charged with setting up the U.S. marketing department including identifying the consumer target, optimizing the portfolio strategy and developing the innovation pipeline. Led short and long term plans and programs to drive brand awareness among consumers and trade to drive sales growth.
Frederick Wildman and Sons is a fine wine & spirits importer which sources, distributes and markets high end alcoholic products with reported revenue +$45 million. Portfolio includes brands such as Pol Roger, Chartreuse and Bolla Wines. Oversaw portfolio of wines & spirits and led a team of 8. Managed portfolio strategy, supplier relationships and integrated programs to drive trade awareness and sales growth.
SPI Group is an international consortium that sells alcohol in 160 countries, including Stolichnaya vodka. In 2018, Stolichnaya vodka sold 3.7 million 9 liter cases globally and reports $7.3 billion in revenue. Hired to help stabilize the business and lead team of 3 to develop and execute brand plan including innovation, celebrity partnerships and digital strategy.
Pernod Ricard is a French company and the world's second-largest wine and spirits seller with reported revenue of 12.14 billion. Spearheaded growth for luxury range of products going after alternative channels to achieve $40 M in Net Sales.