Charlotte, North Carolina, United States
Experienced technical and content writer and editor with a demonstrated history of working in the higher education industry. Skilled in writing, editing, and document design. Strong media and communication professional with a Masters focused in English from the University of North Carolina at Charlotte. Prior education includes a B.S. in Psychology from the University of Pittsburgh.
Provides Michael Baker with marketing materials, creating new content for the website and collateral for clients, colleagues, and conferences. Focuses on the Federal, Cybersecurity, and Sustainable and Resilient Solutions (SRS) verticals. Excels in team environments, actively contributing to discussions and decision-making for marketing content, customization, and process enhancement. Serves as a key team member for marketing content development, customization, and interfaces. Strong communicator maintaining open dialogue, keeping stakeholders informed, and seeking feedback for continuous improvement.
Led and managed both Marketing and Delivery teams to ensure seamless collaboration and execution of strategic initiatives. Content Strategy Expertise: -Drove comprehensive content strategy across IB's owned channels, focusing on internal, customer-facing, and marketing content -Developed and implemented a cohesive content strategy aligned with specific goals and objectives Leadership and Management: -Spearheaded the creation, implementation, and management of the company's strategy for content creation and distribution -Managed cross-functional teams, fostering a collaborative environment to achieve optimal results Strategic Planning: -Developed and implemented an overarching content strategy tailored to meet specific business goals -Aligned content initiatives with the company's broader objectives and ensured effective execution Results-Driven Approach: -Focused on achieving measurable outcomes through strategic content planning and execution -Implemented key performance indicators (KPIs) to track the success and impact of content strategies Content Lifecycle Management: -Oversaw the entire content lifecycle, from ideation and creation to distribution and performance analysis -Implemented best practices for content creation, ensuring consistency and quality Metrics and Analytics: -Utilized analytics and metrics to assess the effectiveness of content strategies, making data-driven decisions for continuous improvement -Reported on key performance indicators to demonstrate the impact of content initiatives on overall business objectives
• Led the Delivery Team with three direct reports, managing workload and prioritizing deadlines. • Upheld brand standards and ensured quality and maintenance of customer-facing and internal content and deliverables. • Developed, drafted, and reviewed technical content and procedures. • Collaborated with cross-functional teams to ensure products and deliverables met customer needs and priorities. • Organized and maintained content within the organization.
Designed and constructed business documents with a technical slant for the Smart Building industry. Edited, proofread, and delivered complex technical content clearly and concisely. Boiled down complex information into easy-to-understand instructions. Articulate technical changes to content. Content includes technical reports, instruction manuals, RFPs, sales and marketing documents. Documents are geared towards a wide array of audiences and are easy to read, aesthetically pleasing, and brand specific.
Served as an Adjunct Lecturer for the course "Introduction to Technical Communication," wherein I developed and executed a comprehensive curriculum for students in both the English and Computer Sciences Departments. Successfully aimed to equip students with practical skills, cutting-edge tools, and the direct application of workplace communication strategies, fostering a dynamic and impactful learning experience.
Exemplified mastery in proofreading and editing by meticulously reviewing all marketing copy in adherence to AP style and Ally's guidelines. Collaborated closely with Content Strategists to craft captivating and precise marketing content, showcasing a keen eye for detail and strategic communication. Additionally, demonstrated commitment to inclusivity by formulating and implementing accessibility standards in marketing copy to enhance content accessibility for clients with disabilities.